After a new designer joined the Golden Basket Club, she sent this question for my response during the live monthly Q&A where we solve many problems that designers face today.
“How can I get people to buy from me every month?”
“Create a “Gift Basket of the Month club.”
You’re familiar with these types of clubs. They’re offered by music companies, fruit sellers, and book publishers, so the model is already in place.
When creating your own club:
- Review the terms offered by established clubs to define your own rules
- Decide what types of baskets will be offered each month
- Prepare to market your club baskets online and through direct mail
It will take planning on your part to create each basket’s theme and product selection. However, the revenue generated will show a huge increase in your sales because you have the potential to receive monthly orders through your club program. In fact, you’ll have the money up front from individuals and corporations who subscribe to your club, and that’s a position you’ll appreciate.
Corporations are prime targets for this campaign. They have employee of the month programs where your baskets make perfect gifts. That’s just one idea. You’ll find more as you develop your club program.
You inspect a gorgeous gift basket you created just before packing it for delivery in another state or country. Time is tight, and the shipping delivery van is on its way.
You reach for the bubble wrap and seal the box’s bottom closed. But wait; did you take a picture of the gift basket? It’s important to capture a photo to:
- Include on your website
- Send a copy to the client by Email and/or regular mail
- Add to a portfolio shown during a corporate meeting
- Remind you of what was created to duplicate in the future
I was once guilty of forgetting to take pictures, but now I know the consequences and don’t want you to suffer the same. Clients would ask me for basket examples, and I’d have little or nothing to show them. You can’t sell gift baskets without visual representation.
Check the photography page at GiftBasketBusiness.com for information on buying an easy-to-use, affordable camera and accessories. A dedicated camera is suggested to keep handy even if you have a camera within your smartphone.
Once you begin taking design pictures, it will become a lifelong habit. You’ll have the photo long before you bubble wrap the gift and exclaim, “Darn. I didn’t take the picture. Oh, forget it, I’ll do it next time.”
Design. Snap. Ship. Remember this, and build a portfolio of gorgeous design photos that sell your expertise and value again and again.