How to Calm a Frustrated Gift Basket Buyer

by Shirley George Frazier on October 22, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Most of your clients are going to be pleased with the gift baskets you design. One out of 100 will be upset. Why?

  • Your photo or description didn’t match the final result.
  • The gift basket wasn’t delivered on the agreed day or time.
  • There was a mix up regarding products, colors, or theme.

In all of my years in business, there has only been one major problem that was easily remedied. Still, for me, that was one problem too many.

How do you handle it?

  • You first uncover the exact problem, which isn’t always what you’re told.
  • You determine how to apologize, even if the situation wasn’t your fault.
  • Finally, you satisfy the client in whatever manner you choose and document the situation so it does not occur in the future.

This is your gift basket business, and with that, every problem feels as if it’s a personal blow to your reputation. That fact is true unless you handle the crisis immediately. In time, you will learn to separate your personal feelings from professional duties.

You can calm the client, salvage the situation, and learn from the experience so you’re wiser and stronger.

How do you overcome this challenge?

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Four Ways to Discard Old Gift Basket Inventory

by Shirley George Frazier on October 15, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Last year (or perhaps, in previous years) you bought items with great potential to be big sellers in gift baskets, but customers didn’t agree to include it in your custom designs.

Now the products sit on shelves, waiting for the day you’ll make up your mind for its removal.

You’re not alone in this misstep.

Every person who makes gift baskets professionally went through this trial and error, and some are in this phase now.

I’m also guilty of buying things that never sold. It happens, and now you must decide how to rid yourself of items that are taking up space better suited for products that sell briskly.

What are your options to say goodbye?

  • Donate it to a charity and get a receipt for tax purposes
  • Give it away as gifts to clients who have been loyal
  • Sell it online or give it to an expert to sell for you
  • Throw it away and remove it from your inventory log

You have other options that are more likely to promote you in newspapers, market your business to prospects, and provide you with a huge boost to your public relations efforts, all of which are discussed in detail in my online gift basket class or during coaching sessions in the Golden Basket Club.

Thankfully, you recognize that the old must go to make room for new inventory. Which choice will you make?

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The Time to Start a Gift Basket Business is Now

October 8, 2014

Considering starting a gift basket business but want to wait until the New Year? That’s a good idea. However, you can also start your business this holiday season since there are lots of people who will be searching for the perfect gift to present or ship to family and friends who are in the area [...]

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What to Consider When Making Apology Gift Baskets

October 1, 2014

Businesses don’t need gift baskets only during good times. They also require your services for apology gift baskets when they inadvertently or blatantly treat a customer badly. If stories unfold online or in your local newspaper about businesses that practice bad customer service, introduce yourself to one of their top executives using any sales tool [...]

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Why Satisfaction is Part of Every Successful Gift Basket Business

September 24, 2014

My uncle, who past away many years ago, would promise to take me places he visited. These weren’t exotic locales in countries outside of the U.S. or even locations outside of the state in which we both lived. We were to visit flea markets and similar low-key places. I followed up on my end by [...]

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Some Risks with Gift Baskets are Worth the Reward

September 17, 2014

New York City’s Avenue of the Americas, known as Sixth Avenue to locals, is a no-parking street. It’s the perfect street for ticketing and towing if that’s how you want to spend your money. Why would you park there? Several blocks on Sixth Avenue is where you’ll find buildings that are home to broadcast studios [...]

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