Look Beyond Gift Basket Events for Education

by Shirley George Frazier on November 19, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.The question, “Where can I find a gift basket conference?” frequently arrives in my email box from a person new to the industry.

I don’t blame them for asking.

When I began making gift baskets, I couldn’t find gift basket events. None existed, and today such events are still scant. So, I did the next best thing – I traveled to a trade show where I learned information, both creative and administrative, that complemented my business.

I traveled 3,000 miles to learn better ways to make bows. That creative education stays with me today.

I’ve traveled many more miles to understand management, marketing, inventory control, and sales techniques.

All of the education has benefited me greatly, which is why the online Start Your Own Gift Basket Business class is popular today.

It’s fine to look for a gift basket-specific event, but if you don’t find it, don’t fret. Lots of creative help is online, such as at the Gift Basket Business video channel on YouTube.

Set your sights on searching for and finding courses that help you get your gift baskets into more customers’ hands. Understanding how to market gift baskets is just as important, if not moreso, as knowing how to make them.

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Looking for Products Made Exclusively for Gift Baskets? Read This.

by Shirley George Frazier on November 12, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.There are no products that are only sold to gift basket designers.

Manufacturers cannot afford to hold products solely for your exclusive purchase.

Product makers have budgets and cannot wait for orders from gift basket business owners to arrive. It’s simply not possible.

That’s why the fear you have of customers being able to find the same products you put into your gift baskets must stop.

True clients aren’t deliberately traveling from store to store looking for products you choose for designs so they can figure out how much it cost you to make it. The price of a gift basket includes much more than selected products. There’s also business operation expenses to consider.

Never again let the fear of buying what customers can buy at retail cost stop you from proceeding with business. It’s your artistry and ingenuity that sets your styling apart from displays of individual products sitting in a row on store shelves.

If you’re searching for help on this topic and other assistance that’s specifically tailored for your business, join me at Golden Basket Club where you can get one-to-one support through monthly private discussions and Q&A sessions.

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Confidence is Your Friend at Gift Basket Presentations

November 5, 2014

In a store, a little girl ran down the aisle and away from her mother. As she came close to the shopping cart I operated, the little girl suddenly saw my Yorkshire terrier twins, Mae and Pepi, sitting in the cart watching her. The girl stopped, turned, and ran back to her mother who immediately [...]

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Three Areas that Increase Holiday Gift Basket Sales

October 29, 2014

Are the companies that sell thousands of holiday gift baskets happy with their yearly profits? Yes and no. Like you, they are pleased but not satisfied and always searching for additional methods to boost their income. You can achieve this effort in many ways, especially through methods that have worked for you in the past. [...]

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How to Calm a Frustrated Gift Basket Buyer

October 22, 2014

Most of your clients are going to be pleased with the gift baskets you design. One out of 100 will be upset. Why? Your photo or description didn’t match the final result. The gift basket wasn’t delivered on the agreed day or time. There was a mix up regarding products, colors, or theme. In all [...]

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Four Ways to Discard Old Gift Basket Inventory

October 15, 2014

Last year (or perhaps, in previous years) you bought items with great potential to be big sellers in gift baskets, but customers didn’t agree to include it in your custom designs. Now the products sit on shelves, waiting for the day you’ll make up your mind for its removal. You’re not alone in this misstep. [...]

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