Why Postal Mail is Still an Important Part of Gift Basket Marketing

by Shirley George Frazier on April 16, 2014

There’s a certain religious group in my town that practices door-to-door literature distribution.

Their members walk up and down the sidewalks canvassing for new members at each home.

I know when they arrive on my block because my twin Yorkies, Mae and Pepi, start barking.

I’m quite sure, without looking online, that this group has a website. However, having a website has not changed their model. Door-to-door canvassing has, and will probably always be, their steadfast marketing tool.

This group models a practice that works for them. Even though you cannot do the same due to for-profit business solicitation laws, there is still a point to make when reviewing their marketing campaign.

Every potential member:

    Owns or rents a front door.
    Does not have a computer.
    Does not have an email address.
    Does not read email every day.

The same is true about your prospects and why postal mail is still a vital part of marketing.

Many aspiring and current designers in my gift basket class ask about the types of marketing that works in this industry and how much it costs. We break down every step to the last dollar so each student knows what it will cost and its potential versus doing everything online, a practice that won’t sustain your business.

I admit that I don’t open the door when this group approaches my home, but I respect their non-stop commitment to increasing their ranks.

What part of your marketing is just as steadfast?

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What to Do When Challenges Occur in Your Gift Basket Business

by Shirley George Frazier on April 9, 2014

Sometime during your gift basket career, you’re going to have a bad day.

  • A client backed out of an order.
  • Inventory that just arrived is wrong or broken.
  • That design you’re putting together keeps falling apart.

When business presents challenges, that’s the time to do many things on your list that you don’t want to do, things that you cannot hand off to another person.

Why now?

Because the results cannot make you feel worse than you do now.

In fact, completing a few “low on the list” tasks will brighten your mood, and you’ll ask yourself, “Why did I put off doing _____?”

Thankfully, there aren’t many days when situations seem to go wrong all at once. However, it can and will happen.

That’s when I look at my goals’ list and choose to complete unglamorous tasks.

Most times I wonder why I didn’t dig in and get it done, but I’m happy to have accomplished it in the midst of a stressful time.

Keep this strategy in mind next time a situation within this dynamic industry gets you down.

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Good Delivery Systems are as Important in the Gift Basket World as Orders

April 2, 2014

One of my clients ordered a gift basket for delivery to an executive at the Macy’s Herald Square location in New York City. I planned a trip in the Macy’s area to meet with other potential clients on the same day of the delivery and decided to take the gift myself to the executive rather [...]

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Can You Charge Someone Else’s Merchandise on Your Gift Basket Credit Card Account?

March 26, 2014

You learn that a corporation that’s not far from you allows vendors to display and sell their products to employees every other Friday, which happens to be the day employees get paid. “Fabulous!,” you say to yourself. “This is one way to get corporate sales.” The day comes for you to show your best designs. [...]

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What Can You Do If Someone Keeps Your Sample Gift Basket?

March 19, 2014

After appearing on a popular cable show, one of the producers asked me to leave two of the gift baskets shown on air with her so she could show the designs to another producer who wasn’t in the studio that day. I was so wrapped in euphoria during that post-appearance time frame that I said, [...]

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Think Beyond Street Events to Find People Who Buy Gift Baskets

March 12, 2014

Craft markets. Street fairs. Holiday bazaars. Back in the 1990s, these were the names of events open to me to display my gift baskets. Even though I knew there was a better way to get sales, I still didn’t know what that way was, and that was especially true because I didn’t have a mentor [...]

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