How Do You Close a Gift Basket Business?

by Shirley George Frazier on January 28, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.In the late 1990s, there were a row of boutique shops on Fulton Street in Brooklyn, New York that I enjoyed visiting.

These shops sold gorgeous one-of-a-kind clothing and accessories. It was so easy for me on weekends to take a bus and train from my home to visit the shops.

One Saturday I approached the front door of one boutique and realized it was closed. A typed note on the front door announced that the owner had died earlier in the week due to a train accident.

The news rattled me. I couldn’t stop staring at the paper and reading the words repeatedly. The owner was quite young and had a warm spirit. You’d never think that her life would end early, but none of us knows what the future holds.

If you were to leave this earth tomorrow, would your loved ones know how to proceed with your gift basket business?

  • Is it a business that can continue without you?
  • Would family members know how to end the business?
  • Does anyone know your wishes for its fate?

No one wants to talk about this type of future. However, having a procedure in place for your business that makes the continuance or disbandment easy for family members or collaborators makes the situation easier for everyone. Your personal effects are to be sorted, which is already a difficult process on top of other arrangements.

Before June arrives, determine how those in charge of your estate are to proceed with the business. Make it easy for them to make decisions.

Think of it this way:

  • What would I do if I decided to end my business?
  • How would I sell the items? What would I give away?
  • Who would get the computer and other equipment?
  • What’s the most-efficient way to handle it all?

Such questions and answers are part of the monthly Q&A in the Golden Basket Club where I help you simplify your business planning. Our discussions together get you thinking, making choices, and documenting how to proceed. It will help you if you decide to stop making gift baskets, and it will also be comforting for anyone in charge of continuing or closing your business.

It was probably difficult for the boutique owner’s family to make these choices. At the same time, it serves as a lesson that you and I can learn from so our business decisions are handled efficiently.

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Can You Change a Person’s Negative Perception about Gift Baskets?

by Shirley George Frazier on January 21, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Everyone will not be your customer.

This fact is true for every business on the planet.

Think about your habits visiting some stores regularly while passing by other shops without entering the front door.

Other shoppers are the same way. Their go-to gifts are:

  • Flowers
  • Gift cards
  • Electronics
  • Dinner at a restaurant
  • Greeting card with money

Some people who won’t buy gift baskets choose not to because they think the gift is:

  • Too easy to make
  • Not good looking enough
  • Filled with stale items
  • Not worth the money paid

Unfortunately, there are gift basket sellers who, over the years, have made this perception real for potential customers, or the story of a not-so-great gift basket gift was passed down through folklore and continues to stop individuals from exploring today’s grand assortments.

One area that you and I explore together in the online Start Your Own Gift Basket Business course is the art of separating browsers from buyers. It’s one of my favorite topics. Through my leadership you can easily identify and concentrate on your target market and begin making more money in less time.

It’s true that everyone will not be your customer. Once you understand this fact, you can stop attempting to change an unchangeable mind and focus on people who recognize and understand the value and glamour of gift basket giving.

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