Where Great Gift Basket Ideas Come From, and Why You Don’t Act on It

by Shirley George Frazier on February 25, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Almost every day I’m outside of my office walking for one hour. That’s my fitness time which I’ve made a habit since last June.

It’s a great time to not only pursue my fitness goals but also to clear my mind of business and personal thoughts.

It’s during that time, at least once weekly, that a great idea arrives. I don’t carry much while walking, just my identification, tissues, keys, and cell phone with my walking app tracking the distance.

There’s no handy pen and paper to document the thought. Still, writing down the idea is easy and also a habit. I march in place, retrieve my phone, pause the walking app, and type the idea in the Notes section of my phone. Then, I resume the app and continue my walk.

There’s no way I’d remember the idea when I finish walking. My mind cannot store such thoughts while I concentrate on traffic and sidewalk safety.

Ideas for your gift basket business arrive in the same way – when and where you least expect it. Here are a few instances.

  • Sleeping
  • Driving
  • Showering
  • Making meals
  • Washing dishes

By the time you complete any of these everyday tasks, the idea is gone. You search your memory to try and reconstruct it, but that never happens, and you hope the idea comes back soon. It doesn’t, and the opportunity never materializes.

How many times has this occurred? Too many times is probably your response. The solution is to add pen or pencil and paper in every home and office room so you can write down everything you are thinking.

I’m sure you’re wondering about the shower, and I have a solution for that, too. There are markers you can purchase in office supply stores that let you write on tile, and when you’re done, the scroll can easily be removed with the same sprays you use now to clean the shower.

If you think this idea is great, wait until you read what I share in the online Start Your Own Gift Basket Business course!

Your best business solutions come in a flash, but before each leaves your mind, write it down and add the idea to a folder, binder, or wherever great ideas are maintained so you can review all of your thoughts and develop your business into the rewarding and lucrative profession it can be.

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How Many Items Go into One Gift Basket?

by Shirley George Frazier on February 18, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.I can count on at least one person in my online Start Your Own Gift Basket Business class asking me:

How many products do I put into a small gift basket?

I’m happy to say that there are no specific number of products to include in any size gift basket whether small, medium, or large.

Still, that response does not help you to determine exactly what is right for the gifts you create, so here’s what to consider.

  • What is the person’s budget (how much will they spend)?
  • What size is the basket?
  • How many items can you put into the gift basket that will make the customer happy and earn you revenue?

Once you know the answers to these questions, you’ll know exactly how many products to include inside of any-size gift basket.

A small basket can include 4-8 items, and the same is true for other sizes. It all depends on how much the customer will spend and how many products you have in stock that can be included without you losing money. I know that this is a delicate balance. However, you’ll either learn fast and get better or lose money and get better.

We explore lots more around this topic in the online class.

How did you walk the fine line with the “right” number of products and keep your balance?

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Does a Customer Have to Pay Before the Gift Basket Arrives?

February 11, 2015

Part of my home kitchen’s renovation required a new refrigerator as part of the upgrade. I went to the home improvement store to choose the appliance and pay for it before the delivery order date was determined. Sounds right, doesn’t it? I had to pay for the refrigerator as part of the purchase commitment. Most [...]

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How Valentine’s Day Gift Basket Sales Attract New Orders

February 4, 2015

Three years ago I wrote a blog article asking the question, “How Did You Turn Valentine’s Day Baskets into Future Business?” The same opportunities that are mentioned in that article continue to be true today. When you market gift baskets for Valentine’s Day, orders that arrive are from new and current customers who are candidates [...]

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How Do You Close a Gift Basket Business?

January 28, 2015

In the late 1990s, there were a row of boutique shops on Fulton Street in Brooklyn, New York that I enjoyed visiting. These shops sold gorgeous one-of-a-kind clothing and accessories. It was so easy for me on weekends to take a bus and train from my home to visit the shops. One Saturday I approached [...]

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Can You Change a Person’s Negative Perception about Gift Baskets?

January 21, 2015

Everyone will not be your customer. This fact is true for every business on the planet. Think about your habits visiting some stores regularly while passing by other shops without entering the front door. Other shoppers are the same way. Their go-to gifts are: Flowers Gift cards Electronics Dinner at a restaurant Greeting card with [...]

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