What to Consider When Making Apology Gift Baskets

by Shirley George Frazier on October 1, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Businesses don’t need gift baskets only during good times.

They also require your services for apology gift baskets when they inadvertently or blatantly treat a customer badly.

If stories unfold online or in your local newspaper about businesses that practice bad customer service, introduce yourself to one of their top executives using any sales tool that you believe is most appropriate for the task. Golden Basket Club members and I often discuss corporate sales during monthly Q&A sessions.

Options include a jar of candy, sweets tucked inside a wire basket, or something else that opens the door to a new relationship between you and the business that needs help.

Three things to remember when creating this type of theme:

    1. Don’t make the gift too glamorous. This gift must say “I’m sorry” without making the offending company look flashy.

    2. Ask questions during the order so the intention doesn’t backfire. Is the recipient allergic to certain foods, etc.?

    3. Suggest to the client that the gift basket be hand carried by one of their representatives if the recipient is local.

It’s smart business to sell gift baskets in good times and bad, and the revenue in either case isn’t sorry at all.


Why Satisfaction is Part of Every Successful Gift Basket Business

by Shirley George Frazier on September 24, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.My uncle, who past away many years ago, would promise to take me places he visited.

These weren’t exotic locales in countries outside of the U.S. or even locations outside of the state in which we both lived. We were to visit flea markets and similar low-key places.

I followed up on my end by calling him on the day we were supposed to travel, and he’d say, “Not today, baby.”

That was fine. In fact, I expected to hear that same phrase every time, and he didn’t disappoint me by saying something different. Thankfully, I never felt as if I wasn’t important or developed low self esteem from it. However, I did recognize the need to keep commitments with others or not agree to it the first time.

Completing what you promise is what gift basket clients expect. Most clients are not looking for the sun, moon, and stars to show up on their doorstep. They simply want what you say you deliver.

  • Be respectful of their time
  • Design what they see on your website
  • Include colors they request
  • Get the basket to point B on time
  • Follow up to ensure satisfaction

Does any of that seem difficult? Of course not.

Deliver what you promise, or deliver better than expected results. That’s what will keep your phone ringing and also keep excuses at a minimum.

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