Starting a Gift Basket Business? Prepare with These 10 Tips

by Shirley George Frazier on April 23, 2014

Looking and sounding important to other people is a huge motivator for anyone who is insecure about their life, and the decision to start a business to mask that insecurity is a huge mistake.

That was the moral of a recent episode of The Hughleys, a television show now airing in syndication.

The main character’s wife decided to start a gift basket business because her self esteem was bruised. Other women at a gathering were talking about their lives in glowing terms, so the wife decides to start a gift basket business so she would have more to say than “I’m a wife and mother” when asked “What do you do?”

Such reasoning is a weak foundation for any entrepreneurial endeavor and one of the main reasons why the Golden Basket Club is the starting point for gifted designers like you who also want to make sure their ideas actually make money.

You must have passion to build what you start, or you’ll quickly learn that your reasoning is not aligned with what you truly want to achieve.

I watched the show recognizing that while it is a comedy, the gift basket business is no joke. Time, talent, planning, and money are some of the many prerequisites needed to be successful.

I wrote down facts about gift baskets that the wife did not consider while attempting to balance family life with business. Which of these requirements are you overlooking as you prepare for launch?

1. Recognize and document why you are entering this business.
2. Think long, hard, and smart before you buy merchandise.
3. Choose a dedicated space for making gift baskets.
4. Have a plan! Without it, you will constantly be in chaos.
5. Do not make gift baskets 24/7. There is more to life.
6. Research where to buy merchandise so you actually make money.
7. Use your connections as part of your marketing plan.
8. Learn everything possible about delegation and practice it ASAP.
9. Plan your time so you don’t feel guilty about personal things you cannot accomplish.
10. Don’t believe that if you make gift baskets, orders will miraculously come your way.

{ 0 comments }

Why Postal Mail is Still an Important Part of Gift Basket Marketing

by Shirley George Frazier on April 16, 2014

There’s a certain religious group in my town that practices door-to-door literature distribution.

Their members walk up and down the sidewalks canvassing for new members at each home.

I know when they arrive on my block because my twin Yorkies, Mae and Pepi, start barking.

I’m quite sure, without looking online, that this group has a website. However, having a website has not changed their model. Door-to-door canvassing has, and will probably always be, their steadfast marketing tool.

This group models a practice that works for them. Even though you cannot do the same due to for-profit business solicitation laws, there is still a point to make when reviewing their marketing campaign.

Every potential member:

    Owns or rents a front door.
    Does not have a computer.
    Does not have an email address.
    Does not read email every day.

The same is true about your prospects and why postal mail is still a vital part of marketing.

Many aspiring and current designers in my gift basket class ask about the types of marketing that works in this industry and how much it costs. We break down every step to the last dollar so each student knows what it will cost and its potential versus doing everything online, a practice that won’t sustain your business.

I admit that I don’t open the door when this group approaches my home, but I respect their non-stop commitment to increasing their ranks.

What part of your marketing is just as steadfast?

{ Comments on this entry are closed }

What to Do When Challenges Occur in Your Gift Basket Business

April 9, 2014

Sometime during your gift basket career, you’re going to have a bad day. A client backed out of an order. Inventory that just arrived is wrong or broken. That design you’re putting together keeps falling apart. When business presents challenges, that’s the time to do many things on your list that you don’t want to [...]

Read the full article →

Good Delivery Systems are as Important in the Gift Basket World as Orders

April 2, 2014

One of my clients ordered a gift basket for delivery to an executive at the Macy’s Herald Square location in New York City. I planned a trip in the Macy’s area to meet with other potential clients on the same day of the delivery and decided to take the gift myself to the executive rather [...]

Read the full article →

Can You Charge Someone Else’s Merchandise on Your Gift Basket Credit Card Account?

March 26, 2014

You learn that a corporation that’s not far from you allows vendors to display and sell their products to employees every other Friday, which happens to be the day employees get paid. “Fabulous!,” you say to yourself. “This is one way to get corporate sales.” The day comes for you to show your best designs. [...]

Read the full article →

What Can You Do If Someone Keeps Your Sample Gift Basket?

March 19, 2014

After appearing on a popular cable show, one of the producers asked me to leave two of the gift baskets shown on air with her so she could show the designs to another producer who wasn’t in the studio that day. I was so wrapped in euphoria during that post-appearance time frame that I said, [...]

Read the full article →