Most of your clients are going to be pleased with the gift baskets you design. One out of 100 will be upset. Why?
- Your photo or description didn’t match the final result.
- The gift basket wasn’t delivered on the agreed day or time.
- There was a mix up regarding products, colors, or theme.
In all of my years in business, there has only been one major problem that was easily remedied. Still, for me, that was one problem too many.
How do you handle it?
- You first uncover the exact problem, which isn’t always what you’re told.
- You determine how to apologize, even if the situation wasn’t your fault.
- Finally, you satisfy the client in whatever manner you choose and document the situation so it does not occur in the future.
This is your gift basket business, and with that, every problem feels as if it’s a personal blow to your reputation. That fact is true unless you handle the crisis immediately. In time, you will learn to separate your personal feelings from professional duties.
You can calm the client, salvage the situation, and learn from the experience so you’re wiser and stronger.
How do you overcome this challenge?
Last year (or perhaps, in previous years) you bought items with great potential to be big sellers in gift baskets, but customers didn’t agree to include it in your custom designs.
Now the products sit on shelves, waiting for the day you’ll make up your mind for its removal.
You’re not alone in this misstep.
Every person who makes gift baskets professionally went through this trial and error, and some are in this phase now.
I’m also guilty of buying things that never sold. It happens, and now you must decide how to rid yourself of items that are taking up space better suited for products that sell briskly.
What are your options to say goodbye?
- Donate it to a charity and get a receipt for tax purposes
- Give it away as gifts to clients who have been loyal
- Sell it online or give it to an expert to sell for you
- Throw it away and remove it from your inventory log
You have other options that are more likely to promote you in newspapers, market your business to prospects, and provide you with a huge boost to your public relations efforts, all of which are discussed in detail in my online gift basket class or during coaching sessions in the Golden Basket Club.
Thankfully, you recognize that the old must go to make room for new inventory. Which choice will you make?