You Can Lower the Cost to Ship Baskets

by Shirley George Frazier on April 22, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.The cost of shipping baskets to your work space can be quite expensive.

This is true whether you make gift baskets in a home studio, commercial space, or retail store.

I’ll always remember the first time I ordered baskets from a Midwestern U.S. location for shipping to my east coast studio. The cost was half the price of the baskets. That meant that the cost per basket had to be increased to account for shipping.

Another memory is responding to a question about the cost of baskets during my gift basket seminar at NYNow. The aspiring designer complained about shipping costs. Even though I presented solutions, she was not willing to try those alternatives and continued to complain. My final response:

“Perhaps this is not the business for you.”

Shipping services, such as UPS and FedEx, set prices to deliver empty baskets to your office, taking the transaction out of the manufacturers’ control. That’s the way it is; however, many designers (including me) are practicing alternative ways of finding attractive baskets that drastically lowers the cost of shipping. The methods vary according to geographic location.

I’ve also learned through interviews that methods which work in Dallas don’t always get the same results in Chicago or New York City. You must set up your own spreadsheet as you diligently seek out basket sources that deliver the goods either free of charge or for a fraction of what it costs for general shipping. In either case, it’s important to calculate the final cost per basket before placing orders.

In my area, I calculate the cost to purchase and ship 36 baskets to be approximately $4 per order (for all 36 baskets). That’s a huge savings over the $20 or more charged in the past.

This type of cost savings is an example of what I share with students in the online gift basket class as well as with VIP Program clients. One of these programs will prove to be a turning point for your business, increasing your revenue and creating a great lifestyle for you and your family.

How are you lowering the cost of shipping empty baskets to your studio?

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Why You’re Already Failing to Sell Mother’s Day Gift Baskets

by Shirley George Frazier on April 15, 2015

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Numerous gift basket themes will be requested this Mother’s Day, and that’s great, but you are about to leave a lot of money on the table.

Why will this happen? You:

  • Haven’t created an action plan
  • Don’t ask all the right questions
  • Are focused on mom and no one else

How do you plan to make at least 35 percent more in Mother’s Day gift basket sales than last year, and what’s the time table to ensure that you have enough product in stock so you’re not going to retailers for products, which drastically decreases your profit?

This month’s video in the Golden Basket Club includes a look at Mother’s Day gift baskets as well as a plan of action to increase your orders. You won’t find this information anywhere else online.

Since this event is one of the top five in the year for sales, doesn’t it deserve to be a grand day for mothers worldwide and a grand day for your finances?

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Gift Baskets – Shrink Wrapping Versus Cellophane

April 8, 2015

It’s terrific in our industry to have options for closing gift baskets in a protective cover once the design is complete. My first wrapping choice was cellophane because of the ease of wrapping, and the low cost was also a consideration. There was a time when buying a shrink wrapping machine was prohibitive, an investment [...]

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Who Controls the Gift Basket Order – You or the Client?

April 1, 2015

“I want chocolates, cashews, pecans, chips, dip, biscotti, crackers, cheese, and a large bottle of cider, and I want it for $30. Oh yea, I also want you to bill me for the order.” This is what a woman said to me by phone in my early days as a gift basket designer. I don’t [...]

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Why Sympathy Gift Baskets Include More Than Fruit

March 25, 2015

There are many items to consider adding to a gift basket that bring joy and comfort during the loss of a loved one. Fruit is appropriate, but when that’s eaten, what’s left aside from the container? The answer depends on the bereaved person’s: Gender Preferences Needs to be satisfied at this time Whomever is ordering [...]

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How Will You Pamper Women with Mother’s Day Gift Baskets?

March 18, 2015

Mother’s Day is the one occasion that reminds each woman to set aside time for herself. A gift basket filled with pampering supplies will put a smile on her face and make doing something special just for her a habitual act every day after May 10. This is not only true about your family’s moms, [...]

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