Will Renting a Mailing List Bring You Big Gift Basket Orders?

by Shirley George Frazier on August 27, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.Large department stores, catalog firms, and service businesses rent their mailing lists.

These lists include the names and addresses of individuals who have purchased from them in the past.

The cost for some lists are considered low, and that makes the temptation to purchase it very compelling. However, there are a few things you may not know about lists.

Did you know that you can only send one mailing to the rented list?

If a prospect contacts you, then you are able to send repeat mailings to that person, but not before the responder makes a connection through your call to action.

Did you know that many of the listed names and/or addresses may be outdated?

I worked for a retail company during the transition between leaving outside employment and working full time on gift baskets. This retailer rented a mailing list, and 80 percent of the envelopes were returned due to wrong addresses and expired forwarding notices.

Executives at large, well-capitalized firms don’t take this waste of money personally, but these results may be devastating for you.

Your personal and professional contacts will help you sell more gift baskets than the results achieved with a mailing list. In fact, as you continue to contact your list and expand it with new names and addresses, it’s your list that becomes the one everyone wants due to its value. Your list is the one that outside firms would pay huge sums of money for its access.

Mailing list creation and growth is one of the many topics you can talk directly with me about in the Golden Basket Club where I give you clear and precise information to regularly connect with clients.

Build your own mailing list rather than rent an unproven one, and treat it as a valuable commodity that everyone wants to rent.

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Remove the Word “Never” from Your Gift Basket Business Vocabulary

by Shirley George Frazier on August 20, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.“I’ll never have an account there because their fees are so high.”

That’s what I remember saying to myself when seeing a branch of one of America’s largest banks as I entered the former World Trade Center concourse.

Before starting my gift basket business, I rode the PATH train from New Jersey to New York City. From there you walked up stairs or rode on a series of escalators to finally reach the concourse connecting all of the World Trade Center buildings, shops, and the MTA, New York City’s massive subway system.

At the time my vision was limited. Saying to myself that I’d never open an account at that particular bank ended up being a temporary condition, because now I have numerous accounts with that financial institution.

The one thing that changed everything occurred through a merger. Two banks combined into one, and my account became part of the larger entity. It didn’t matter to me how the stars aligned. It happened, and now I bank with this firm, making it easier for me to take care of financial matters wherever I travel.

Where are you limiting the vision for your gift basket business?

Perhaps you find yourself saying things such as:

    “I’ll never be able to buy from (name of wholesaler).”
    “(Name of prospect or firm) will never purchase from me.”
    “It’s impossible to get a meeting with him/her.”

Or how about this one:

“I may never start a gift basket business because (any reason).”

If you expect to be successful with gift baskets, never is a word to remove from your mind whether internally or spoken. Yes, you will have to figuratively fight with yourself to end negative thoughts. However, setting this goal is worth the results. It’s a goal that’s discussed every month by Golden Basket Club members during the Q&A discussion, a benefit that’s yours as well when you join.

Situations, opportunities, and rules change every day. Doors that seemed closed suddenly open. If you believe that your chance for success won’t arrive, you’ll miss the open door, the merger, or whatever comes together to allow you to participate in an industry that makes you happy.

What, right now, is temporarily giving you the feeling that a situation won’t change?

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Three Ways to Market Your Gift Baskets

August 13, 2014

When you think about promoting your business, does “I don’t have time to market” come to mind? Here are three ways to simplify the process. 1. Lead with your best-selling themes. Create a postcard (yes, postcards are still great for marketing, a fact discussed in the popular online gift basket course) featuring two to three [...]

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Why Every Store Selling Gift Baskets is Not Your Competition

August 6, 2014

“How can I compete with Costco and Walmart, stores that sell gift baskets for much less than I can afford to charge?” I’ve heard this question hundreds of times since starting my business in 1990. The concern has been expressed live and in person at gift basket conferences. It’s been submitted in my online gift [...]

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Why Being Decisive When Selling Gift Baskets Makes You Stronger

July 30, 2014

The heat in Chicago was oppressive the year I traveled there to speak at a gift basket convention. Still, there were lots of people outside walking to their destinations. In my free time I left the hotel to explore the city. A homeless man approached me and asked for money. I began explaining to him [...]

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Why Attending Gift Trade Shows is Time Well Spent

July 23, 2014

Never have I thought that gift shows are a waste of time, that it wouldn’t be worth the effort to travel to a place where I can browse, sample, and possibly select delicious items and lovely gifts that clients want in gift baskets. Whether you’ve attended gift trade shows or haven’t yet attended, let me [...]

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