Pictures Tell Stories that Sell More Gift Baskets

by Shirley George Frazier on August 26, 2015

Copyright Shirley George Frazier. All rights reserved.There are specific pages that are crucial to include on your gift basket website:

  • About Us
  • Order
  • Terms and Conditions
  • Contact Us

Then, there is content on specific pages that tell a story no words can say better.

That content is photographs that show and express surprise, gratitude, amazement, and sheer happiness when receiving a collection made exclusively for the recipient.

Why don’t you have more photographs of happy clients and receivers? Perhaps you:

  • Don’t think about it during delivery (where is your checksheet?)
  • Think you’ll be told “no” (happy receivers are happy to oblige)
  • Don’t believe the timing is right (when is the right time?)

This apprehension is common, but don’t despair. The Start Your Own Gift Basket class helps to decrease your anxiety so you not only capture photographs but also learn how to increase sales using those photos in at least 12 more ways.

Your smartphone is ready and willing to capture the excitement when the delivery is made.

You don’t have to include anyone’s name around the picture; you’re capturing joy expressed in the moment.

Who isn’t influenced to buy after seeing happy faces beaming as they view the gorgeous gift you made?

Once the first customer or recipient says “yes” to a photo, you’ll wonder why you didn’t ask years ago.

What else is holding you back from taking pictures and adding each on random pages on your website?

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Consider These Options for Holiday Gift Basket Sales

by Shirley George Frazier on August 19, 2015

Copyright Shirley George Frazier. All rights reserved.August is a month for planning fourth quarter sales as you continue marketing and serving clients throughout the end of summer.

Here are ideas to ensure that your selling plan contains as many options as possible to write orders each time you speak with or visit clients.

1. Add gift pyramids to your merchandise mix.

Pyramids are created using large, flat boxes of cookies, candies, or chocolates stacked atop each other. Similar to a pyramid, boxes that are smaller in width sit atop larger, wider boxes. Stabilize a minimum of three boxes with clear tape or dots. Wrap in cellophane, and top with a large bow and star spray in colors of red, gold, or green.

This gift is beautiful in appearance, quick to make, and offers you a high profit margin while pleasing the customer.

2. Add permissible alcoholic alternatives.

Since most of us cannot legally include alcohol in gift baskets, great substitutes are found in products that include alcohol in the name. Look for strawberry champagne preserves, amaretto brownies, champagne vinegars, and other gourmet foods that act as alternatives.

Sparkling ciders in bottles that resemble its alcohol-filled cousins are also in bountiful supply.

3. Ask for referrals.

When finalizing holiday orders, remember to ask clients for names of associates who need holiday and special occasion baskets. This practice continues to be a terrific way to warm up cold calls, expanding your client list and business potential.

Also, remember to mention your New Year’s baskets to clients who forget to buy holiday gifts for some of their customers and others who referred business to them throughout the year.

Which one of these options can you immediately add to your marketing mix?

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How to Find Gift Basket Clients at Local Events

August 12, 2015

A few years ago I found new business without looking for it. It happened when I attended a Mind Your Own Business seminar at a local bank. An accountant explained small business money matters and gave us a quick introduction on how to use a variety of accounting programs. The bank had plenty of food [...]

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Treat Your Gift Basket Time with Respect

August 5, 2015

I’ve talked in the past about how organizing your workspace increases your success. Here are three things I consistently do well now that my office is better managed: It’s easy to find orders. No more searching my desk for pieces of paper with names and credit card numbers. How much time do you waste on [...]

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A Race to Gift Basket Success

July 29, 2015

I’ve met aspiring designers determined to make their mark by creating gift baskets filled solely with books or baby-themed items. Such niches are common. After a while the designer either finds clients for consistent sales of these products or decides to expand and offer traditional gift basket themes. A short time ago, I read an [...]

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Are You Selling Stolen Goods in Your Gift Baskets?

July 22, 2015

Online auction sites continue to be popular destinations. It’s a place where you can find just about anything for sale, and that includes items that were stolen from retail stores. An article entitled Shoplifters Get Smarter, published in BusinessWeek, explains how new merchandise is swiped from Target, Mervyns, and other retailers. The goods are then [...]

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