Some Risks with Gift Baskets are Worth the Reward

by Shirley George Frazier on September 17, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.New York City’s Avenue of the Americas, known as Sixth Avenue to locals, is a no-parking street. It’s the perfect street for ticketing and towing if that’s how you want to spend your money.

Why would you park there? Several blocks on Sixth Avenue is where you’ll find buildings that are home to broadcast studios for some of the popular shows watched by millions of people, and if you want to appear on one of those shows, you have to show up at the studio.

I knew that one show was the perfect venue to showcase my gift baskets, and after speaking with a producer by phone and getting the go-ahead from him to send my materials that would lead to me being on air, I knew that parking on Sixth Avenue was a risk I was ready to take.

Within one hour after the call, I was on my way to New York City, just 10 minutes from my office and another 10 minutes to the show’s building on Sixth Avenue. In the passenger seat next to me was the one person who’s my angel on earth, the one person who I knew would keep me from getting a ticket – my mother.

I arrived at the station’s building and parked – you guessed it – on Sixth Avenue between two huge trucks making a delivery. Truck drivers can park in front of the building because their stay is temporary.

My mom sat in the car while I went inside the building and stayed all of 10 minutes to deliver my package to the producer on the 32nd floor. When I left the building, my car and mom were still between the two trucks, and there was no parking ticket on the windshield. I drove away with a smile on my face believing that my gift basket business was about to take a major step forward. I was right.

Numerous appearances later (the picture above was taken during my first broadcast), my gift baskets were selling quickly to a wider audience than I could have reached in any other way. The risk of ticketing and towing paid off.

This is one of many marketing stories I share in the book, How to Start a Home-Based Gift Basket Business, and also in the online course, Start Your Own Gift Basket Business, along with information on how you can successfully market gift baskets.

I’m certainly not encouraging you to do anything that’s not legal just to get sales. What I hope is that you do not let small matters become big things that intrude on your success.

You can and ought to take calculated risks, risks with huge potential for profit. If you always let excuses get in the way, your dreams may never become reality.

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Gift Basket Picture Taking isn’t Always Permissible

by Shirley George Frazier on September 10, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.When visiting a shop that sells gift baskets, are you tempted to take out your camera and start taking pictures of what you see?

Photo taking in large department stores may be acceptable to a point. However, it is not permissible, if ever, in smaller shops.

The above picture shows a sign that a retail owner was forced to post on her shop’s door.

In this day of cell phone technology, too many people think that it’s okay to take pictures without asking permission. Even at trade shows, where exhibitors are happy for you to share pictures of their products online, I still first ask for permission to capture photos, and I also tell the representative how I’m using the picture and where it will be posted.

If you have a brick-and-mortar gift basket shop or plan to open one, how will you handle in-store picture taking?

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How to Remove Bugs from Gift Basket Enhancements

September 3, 2014

Pine cones are one of the few items found in nature that you can easily add to your gift baskets. However, if you don’t prepare them properly, your gift basket presentations will be a frightening experience for you and the receiver. That was one of my thoughts while on vacation last week as I walked [...]

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Will Renting a Mailing List Bring You Big Gift Basket Orders?

August 27, 2014

Large department stores, catalog firms, and service businesses rent their mailing lists. These lists include the names and addresses of individuals who have purchased from them in the past. The cost for some lists are considered low, and that makes the temptation to purchase it very compelling. However, there are a few things you may [...]

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Remove the Word “Never” from Your Gift Basket Business Vocabulary

August 20, 2014

“I’ll never have an account there because their fees are so high.” That’s what I remember saying to myself when seeing a branch of one of America’s largest banks as I entered the former World Trade Center concourse. Before starting my gift basket business, I rode the PATH train from New Jersey to New York [...]

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Three Ways to Market Your Gift Baskets

August 13, 2014

When you think about promoting your business, does “I don’t have time to market” come to mind? Here are three ways to simplify the process. 1. Lead with your best-selling themes. Create a postcard (yes, postcards are still great for marketing, a fact discussed in the popular online gift basket course) featuring two to three [...]

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