Remove the Word “Never” from Your Gift Basket Business Vocabulary

by Shirley George Frazier on August 20, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.“I’ll never have an account there because their fees are so high.”

That’s what I remember saying to myself when seeing a branch of one of America’s largest banks as I entered the former World Trade Center concourse.

Before starting my gift basket business, I rode the PATH train from New Jersey to New York City. From there you walked up stairs or rode on a series of escalators to finally reach the concourse connecting all of the World Trade Center buildings, shops, and the MTA, New York City’s massive subway system.

At the time my vision was limited. Saying to myself that I’d never open an account at that particular bank ended up being a temporary condition, because now I have numerous accounts with that financial institution.

The one thing that changed everything occurred through a merger. Two banks combined into one, and my account became part of the larger entity. It didn’t matter to me how the stars aligned. It happened, and now I bank with this firm, making it easier for me to take care of financial matters wherever I travel.

Where are you limiting the vision for your gift basket business?

Perhaps you find yourself saying things such as:

    “I’ll never be able to buy from (name of wholesaler).”
    “(Name of prospect or firm) will never purchase from me.”
    “It’s impossible to get a meeting with him/her.”

Or how about this one:

“I may never start a gift basket business because (any reason).”

If you expect to be successful with gift baskets, never is a word to remove from your mind whether internally or spoken. Yes, you will have to figuratively fight with yourself to end negative thoughts. However, setting this goal is worth the results. It’s a goal that’s discussed every month by Golden Basket Club members during the Q&A discussion, a benefit that’s yours as well when you join.

Situations, opportunities, and rules change every day. Doors that seemed closed suddenly open. If you believe that your chance for success won’t arrive, you’ll miss the open door, the merger, or whatever comes together to allow you to participate in an industry that makes you happy.

What, right now, is temporarily giving you the feeling that a situation won’t change?

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Three Ways to Market Your Gift Baskets

by Shirley George Frazier on August 13, 2014

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.When you think about promoting your business, does “I don’t have time to market” come to mind?

Here are three ways to simplify the process.

1. Lead with your best-selling themes.

Create a postcard (yes, postcards are still great for marketing, a fact discussed in the popular online gift basket course) featuring two to three of your most-popular themes (birthday, thank you, etc.). These postcards will never go to waste since it highlights every day occasions.

Have at least 500 printed by a commercial printer and focus on mailing no less than 80 each month, beginning with individuals who are already clients.

Always mail your postcards at the start of the month to remind them about upcoming personal and professional reasons for gift giving.

2. Let past purchases be your guide.

Your sales records reveal why clients order and when they ordered last year, which lets you be proactive about contacting them for the same reason this year.

Don’t overlook potential sales hidden in your records. While searching for new clients, be sure to contact current ones according to what past sales show.

3. Incorporate monthly celebrations into your plan.

Clients love to give gifts for non-traditional reasons. Why not offer baskets that coincide with monthly events such as popcorn month, barbecue month, or healthy foot care month?

There are dozens of monthly celebrations for men, women and children. Why not use as many as possible to increase your sales?

There’s no getting around the fact that marketing is the link between clients and orders. If you want to succeed, you must make time to market.

What’s your favorite marketing technique?

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Why Every Store Selling Gift Baskets is Not Your Competition

August 6, 2014

“How can I compete with Costco and Walmart, stores that sell gift baskets for much less than I can afford to charge?” I’ve heard this question hundreds of times since starting my business in 1990. The concern has been expressed live and in person at gift basket conferences. It’s been submitted in my online gift [...]

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Why Being Decisive When Selling Gift Baskets Makes You Stronger

July 30, 2014

The heat in Chicago was oppressive the year I traveled there to speak at a gift basket convention. Still, there were lots of people outside walking to their destinations. In my free time I left the hotel to explore the city. A homeless man approached me and asked for money. I began explaining to him [...]

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Why Attending Gift Trade Shows is Time Well Spent

July 23, 2014

Never have I thought that gift shows are a waste of time, that it wouldn’t be worth the effort to travel to a place where I can browse, sample, and possibly select delicious items and lovely gifts that clients want in gift baskets. Whether you’ve attended gift trade shows or haven’t yet attended, let me [...]

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Which One is Better to Market Your Gift Baskets: Craft Shows or Business Events?

July 16, 2014

Craft shows may be the first place you choose to market your gift baskets. Why craft shows? Quick setup; low entrance fee Lots of perceived visitors Potential for quick sales Perhaps this is good if you want to sell gift baskets either as a hobby or as a part-time venture. However, craft shows will not [...]

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