Mixing Charity with Gift Baskets
Two weeks ago, in the Gift Baskets Newsletter, I explained the process of wholesaling your gifts through hospital gift shops and how it may be an overlooked revenue stream.
The other side of the coin is assisting hospitals to create gift baskets as donations or for benefits and auctions. I was reminded of this in a recent Fort Morgan Times article.
“The baskets will be sold in a silent auction to raise funds for the hospital’s Relay For Life team,…”
Read about some of the products and themes chosen by hospital staff members.
I have three tips if you believe this type of charity will promote your expertise while giving back to a worthy cause.
1. Contact the public relations office to introduce yourself and let the person in charge know about your commitment to charities and functions associated with the hospital.
2. Put your fears about creating competition to rest. It’s highly unlikely that your participation will unleash an army of professional designers at the facility.
3. Get close-up photographs of the event’s designs. The newspaper picture shows more of the empty table and less of the gift baskets.
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What Will You Offer Clients for Mother’s Day
For Mother’s Day, most designers include many more designs in their arsenal than just gift baskets.
They also offer:
One of my most-requested gifts for Mom’s Day is the mug selection, as it’s petite and ordered for aunts, grandmothers, sisters, babysitters, and other mom-like ladies.
Try not to buy lots of mugs or any container until you know that such a gift will be ordered in multiples. At the same time, make sure that your customers know both gifts and baskets are available for all of the moms in their lives.
You’ll find more tips in this Mother’s Day article.
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Baskets of Changes in Store
There’s just one way I can express my appreciation to you for bookmarking and/or subscribing to this blog, and that’s to update the appearance and share new and exciting opportunities for you to learn, grow, and profit with gift baskets.
This update was long overdue. The previous infrastructure crumbled. You couldn’t share your comments, and it got to a point where I could not access the backend to post daily information.
I hired a professional to change everything, and this is the result.
In the next few weeks I’ll let you know what’s in store. Meanwhile, what do you think of the new appearance, and what’s most pressing in your business that you wish addressed here?
I’ll still respond to questions at Ask The Gift Basket Expert; however, since we’re getting comfortable here, I encourage and welcome your feedback. Click on the blue “Comment” link above, and express your thoughts (Shirley, I can’t stand it, it’s great, etc.).
Here’s to more years of uncovering the best and brightest ideas to create a bountiful business with gift baskets.
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Welcome, from Shirley George Frazier
