What well-known person, on a local, national, or international level, has purchased or received a gift basket made by you?
It’s time to stop keeping that information to yourself and start broadcasting the name in your sales literature online and in print.
Letting potential and current customers know which entertainer or politician wrapped their hands around your basket will elevate your status, and that will boost your revenue.
This article about a gift basket business owner who received an award includes one name dropping example.
“…Richardson mentioned her online service helped to ensure a gift basket was delivered on short notice to Bono this past month.”
The information about this particular owner is fascinating, especially in the article’s third paragraph, but even with that grand feat, an artist’s name is mentioned to boost her recognition.
I remember in the late 1990s when a designer made a gift basket for Oprah Winfrey’s visit to New York. Oprah was walking with others for a charitable cause, and the designer ran up to her to present the basket.
You might ask yourself, “Why did the designer think that Oprah would accept the basket and hold it to the finish line?” That part doesn’t matter. This designer knew that handing a gift basket to Oprah would boost her business.
Where do you name drop gift basket receivers?
1. In a press release to local and state newspapers.
2. On your Web site, and be sure to take the gift basket’s photograph before it’s delivered (if unable to get a photo of you, the recipient, and the basket).
3. On postcards and other sales literature.
When prospects read of your good fortune, they’ll instantly think, “If her gift baskets are good enough for (insert well-known name here), they’re good enough for me.”
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