Which Wrap is Right for You?

June 3, 2008 · Filed Under Wrapping Materials 

Did you immediately invest in a shrink wrap machine when you started making gift baskets, or was cellophane your first choice?

Years ago, the price for a shrink wrap machine and accessories topped the budget. It was incredibly expensive, which is why shrink wrap was a product used solely by large firms.

Thankfully, the cost for these machines is now within most budgets, but before you invest in one, consider this:

  • Visit competitive firms to see which type of wrap is around their designs. This research will help you determine how best to differentiate your gift baskets as you make them.

  • Do you see yourself making gift baskets in the next five years or more? Then buying a shrink wrapping machine within one year of starting your enterprise may be a wise investment.

  • Does the supplier that sells the machine also include an operations Video? That’s a crucial component to learn how to master this tool.

    • You’ll find, as you vary your gift basket design style, that there are times when cellophane is the best option and when shrink wrap is mandatory.

    There’s more information about both products and basket bags starting here.

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    Comments

    2 Responses to “Which Wrap is Right for You?”

    1. Sylvana on June 11th, 2008 9:30 am

      I have to say shrink wrap right now is not an option. Customers are now demanding eco friendly wrapping, they don’t even want to here about bio degradable cello or recyclable cello. We will have to develop wrappings that will be suitable enough to secure items, look nice and colourful, I am searching right now on how I can be different and present my baskets with this new formula.

    2. Shirley George Frazier on June 12th, 2008 7:53 am

      Hi Sylvana,

      This is interesting news.

      I’ll have to contact the wholesalers I work with to learn what they now have available or will soon be on the market in this wrapping category.

      Meanwhile, I wish you the best in locating wrapping materials that suit your customers.

      To gift basket designers: Are any of you using such materials now?

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