Five Design Tips that Deliver Sales
Summer is the season to review gift basket designs offered to customers now and later in the year. Here are five tips to increase your sales.
1. Add tall, slim designs to your offerings. Customers equate height with value. One example is shown on the Baskets site.
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2. Use gift basket designs featured in warehouse stores and large retail shops for research. Look at those designs to see how you might capitalize on what they offer.
3. Search through local floral wholesale supply firms for unique containers. Treasure chests, gold-brushed pots, and other expensive-looking tins can be found at prices that sometimes rival baskets.
4. Combine two ribbons together to make a large, impressive bow. Clients love the look of this enhancement, and it costs pennies to make.
5. Tier two matching boxes, smaller one on top, to create a large, attractive design. Hot glue added at the corners where the two boxes meet helps to stabilize the containers. The boxes are meant to stay together, so don’t worry about them not coming apart when the contents are removed.
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2 Responses to “Five Design Tips that Deliver Sales”
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Your suggestion to check out wholesale floral supplies companies is a good one. Not only might you find unique containers, but other inexpensive enhancements that can add a lot of value to basket designs. Some examples include:
*Rolls of pearls and other jewels (used by florists in corsage work)
*Silk flower bushes that can be cut apart are very cost effective. Adding a few flowers can really brighten up a basket.
*Seasonal items on picks such as scarecrows, pumpkins and gourds for fall baskets and berries,santas and snowmen for Christmas can turn an everyday design in a holiday treat!
Hi Lorie,
You’ve pointed out wonderful examples of what may be found from local sources on the fly when distributors like Apex Gift Foods cannot deliver a product that’s needed almost immediately.
I know that most designers attempt to stock adequate inventory; however, rush orders may require the assistance of local resources.