Comments on: How to Create A Gift Basket Club Program http://giftbasketbusiness.com/blog/2008/06/12/how-to-create-a-gift-basket-club-program/ Hosted by Shirley George Frazier -- Author, Industry Expert Fri, 20 Jan 2012 16:13:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Shirley George Frazier http://giftbasketbusiness.com/blog/2008/06/12/how-to-create-a-gift-basket-club-program/#comment-37 Shirley George Frazier Fri, 13 Jun 2008 03:37:18 +0000 http://giftbasketbusiness.com/blog/?p=78#comment-37 Flora, what you share is a terrific example of how such a program is beneficial to both the designer and client. I love what you say about slow-moving inventory, which easily blends with everyday favorites to create beautiful baskets each month. Flora, what you share is a terrific example of how such a program is beneficial to both the designer and client.

I love what you say about slow-moving inventory, which easily blends with everyday favorites to create beautiful baskets each month.

]]> By: Flora Morris Brown, Ph.D. http://giftbasketbusiness.com/blog/2008/06/12/how-to-create-a-gift-basket-club-program/#comment-36 Flora Morris Brown, Ph.D. Thu, 12 Jun 2008 20:02:03 +0000 http://giftbasketbusiness.com/blog/?p=78#comment-36 Shirley, This is a great idea for gift basket retailers. One basketeer created a basket of the month at a set price and notified customers every month by postcard. She priced it affordably, a little below the average costs of her baskets. The beauty of this plan is it allows you complete freedom in the design, you can use inventory that is slow-moving, and it motivates customers to buy since they don't have to quibble over what will be in it--it's already been decided. Shirley,

This is a great idea for gift basket retailers. One basketeer created a basket of the month at a set price and notified customers every month by postcard. She priced it affordably, a little below the average costs of her baskets.

The beauty of this plan is it allows you complete freedom in the design, you can use inventory that is slow-moving, and it motivates customers to buy since they don’t have to quibble over what will be in it–it’s already been decided.

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