Are Your Gift Baskets Protected?
I’d be in a Miami hospital right now from heat exhaustion had it not been for the umbrella that shielded me from sun rays during my short walk to the convention center to demonstrate gift wrapping techniques at the Miami Beach Gift Show.
The protection of fabric, stretched by a wire frame, provided comfort in the sun. Insurance protection provides similar coverage for your gift basket business.
In the 1990s we used to only be concerned with product liability protection, but now there’s more on the insurance plate. There’s protection against:
Buying insurance can be a significant yearly expense, but what’s worse is having no coverage if a suit begins.
I’m personally covered by an umbrella in the sun and insurance for business protection. Are you?
Learn more about insurance options here and also about the CD, Legal Tips to Keep Your Company Out of Court.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Make Gift Baskets, Not Excuses
A woman in my town who owns a flower shop asked me to critique her gift baskets.
She has a beautiful mix of themes, and her enhancements complement each design.
This woman also sells fruit baskets, which were subcontracted through another firm.
“I’m through working with them,” she told me. “They tape all of the fruit, and then my customers tell me the fruit comes apart when the tape is pulled off. I used to make excuses to cover myself, but I lost some customers.”
Her solution? To find another firm for this outsourcing task.
Customers don’t want to hear why a gift basket wasn’t delivered, was made sloppily, etc. They just want it right. Don’t you?
Stop making excuses for situations that can be solved. Make changes, and start handling business professionally every day for every client.
If you enjoyed this post, make sure you subscribe to my RSS feed!
What’s In Today’s Back to School Baskets
I find that the people who buy back-to-school gift baskets most often are grandparents, aunts, uncles, and godparents.
It validates what I’ve realized through my marketing and the results achieved by other designers: parents are busy paying the bill and aren’t primary gift basket buyers.
Other well-wishing relatives are the ones who order.
The article also points out what today’s students are receiving in their baskets.
“The baskets were filled will all kinds of goodies and useful items. From packs of popcorn, highlighter pens and a t-shirt, to notebooks, pens, bubbles and a lanyard key chain, you could see some other great edibles tucked inside as well.”
What marketing approach are you using to get back-to-school gift basket orders, or what’s keeping you from pursuing that market?
If you enjoyed this post, make sure you subscribe to my RSS feed!
-
-
Gift Basket Books
-
Welcome, from Shirley George Frazier
-
Drop Shipping Sources
