Gift Basket Sales are Slow for the Big Boys
Did you see the earnings breakdown recently released for 1-800-Flowers?
Here’s the story, and be sure to read the last paragraph:
“Sales in Gourmet Food and Gift Baskets fell 11.9%, to $22.9 million…”
You may be saying to yourself, “I’ll take a hit like that anytime if my sales are $22.9 million,” but remember that this firm works with thousands of small outlets that receive orders through the 1-800-Flowers wire service.
If you’re part of that service, the numbers indicate that gift basket orders arriving at your location, in all probability, decreased.
If you work independently, sales may have also slowed, but the tide might be turning this month with student care package orders created by you and arriving at schools worldwide, a big boost for your revenue.
See this article for incentive to go after that market.
The big boys can afford a temporary dip in sales. I can promise you that they will experience a big increase during the holidays. Are you planning the same for your business?
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