I’m noticing that quite a few gift basket designers are starting their own blogs. My Internet alert systems notify me when someone has set up a new one.
Here’s the explanation of a blog in case you’re not familiar with the definition. You’re reading a blog right now.
Why are designers blogging? I can think of three reasons. They:
1. Polled customers and found that many of them are Web surfers, so setting up a blog to inform them about gifts and baskets is a dynamic way to stay in touch online.
2. Realize that blogs are indexed quicker in search engines than Web sites, which may increase their search rankings faster.
3. Decided that creating a blog has the potential to reach more prospects and clients than a separate newsletter.
Speaking of newsletters, are you subscribed to the one that complements this blog? It’s published every Wednesday and Sunday. Subscribe here, and read back issues at GiftBasketsNewsletter.com.
Create and launch a blog of any of the three reasons above or reasons that match your marketing plan make blogging appropriate. But don’t start one because it’s trendy.
If you have no plan to blog consistently, which means a commitment to write an entry at least once a week, then blogging is not for you.
Instead, choose to reach customers through online newsletters (also called Ezines), postcards, five-minute talks in their offices, and other ways that cement relationships and encourage sales.
Do you have a blog? How does it help you connect with customers?
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{ 4 comments… read them below or add one }
Shirley, I agree with you! A blog is a terrific way to keep in touch with customers. In addition to featuring products on my own web site business, I use my blog, ApexGiftBasketPros.com, to educate readers about what’s happening in the gift basket industry. Comments from my readers indicate that they really appreciate this. We’re all so busy and they’re glad to have me “condense” the news and business tips that I learn about as I do my own reading to prepare my blog posts.
Lorie, your blog certain is a wealth of aggregate ideas that focus on informing gift basket designers and related professionals about the industry’s strengths.
The service is vital, and I’m happy to highlight your entries on this blog each month.
Hi Lorie,
We at giftex have a company blog, where we write about ideas for giving gifts and making them special.
Hi Priyanka,
Congratulations on launching your company blog. Do you find it to be beneficial for promotions?