Why Photographs Benefit Your Gift Basket Business

by Shirley George Frazier on August 20, 2008

My camera is with me wherever I travel.

It’s easy to pull the camera from my bag and snap a photograph that’s inspiring, thought provoking, or simply sweet.

I’ll take pictures while walking in New York City, waiting in a car at a stop light, and also from hotel windows at heights that would otherwise prohibit the photo.

I even ask friends or family to take pictures of me posing with clients or baskets or both. Thanks to Flora Brown of Gift Basket Business World for snapping the above photo while I was on stage at the California Gift Show.

Most of all, I snap photos of gift baskets I display at trade shows and find in places where picture taking is permitted.

Are you this passionate about taking pictures of each design you create, of snapping photos outside of your competitor’s storefront (from a distance, please), and of creative opportunities that easily transfer to your basket design style?

The best part about today’s digital photography technology is that you can delete whatever isn’t helpful or needed, which saves money once spent to develop photos. The cheapest camera is an investment in your business longevity.

Here are two more reasons why photographs are beneficial:

  • A prospect in another state and wants to see what you’ll create for attendees. Your solution? Create the design, and send a photo via Email.
  • A general gift store enhances a display window product with a bow style or color you’ve not seen. How do you remember it? A picture will remind you of its uniqueness.
  • A designer recently asked me about the backgrounds chosen for my gift basket pictures. Read my response at Ask The Gift Basket Expert.

    Then visit the photography page for more information on choosing a camera and putting it to use.

    Is your camera a faithful friend and partner, by your side wherever you travel?

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    { 2 comments… read them below or add one }

    Consuela August 20, 2008 at 5:11 pm

    I have taken many pictures of the baskets that I’ve created. When I look back at the pictures I took when I first started designing baskets I can see how much I have improved. I’m glad I have those pictures for reference and rememberance.

    I would, however, like my photos to have a more professional look to them. I’d welcome any feedback if you care to check out my website.

    Thanks,

    Consuela of Baskets by Consuela
    http://www.basketsbyconsuela.com

    Reply

    Shirley George Frazier August 21, 2008 at 6:50 pm

    I’m enroute to speak at a seminar so I’m unable to view your Web site, but I can say that using a white tarp, canvas, or sheet as the background, both in back of and underneath each design, might create a more professional appearance.

    I purchased my heavy canvas from an arts and craft supply store.

    Reply

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