What’s In Today’s Back to School Baskets

August 25, 2008 · Filed Under Gift Basket Themes 

Photograph from The Gift Basket Design Book, by Shirley George Frazier. All rights reserved.I find that the people who buy back-to-school gift baskets most often are grandparents, aunts, uncles, and godparents.

Here’s an article recently published in Colorado’s Journal Advocate, all about 38 new college students who received gift baskets welcoming them to the campus.

It validates what I’ve realized through my marketing and the results achieved by other designers: parents are busy paying the bill and aren’t primary gift basket buyers.

Other well-wishing relatives are the ones who order.

The article also points out what today’s students are receiving in their baskets.

“The baskets were filled will all kinds of goodies and useful items. From packs of popcorn, highlighter pens and a t-shirt, to notebooks, pens, bubbles and a lanyard key chain, you could see some other great edibles tucked inside as well.”

What marketing approach are you using to get back-to-school gift basket orders, or what’s keeping you from pursuing that market?

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