I find that the people who buy back-to-school gift baskets most often are grandparents, aunts, uncles, and godparents.
It validates what I’ve realized through my marketing and the results achieved by other designers: parents are busy paying the bill and aren’t primary gift basket buyers.
Other well-wishing relatives are the ones who order.
The article also points out what today’s students are receiving in their baskets.
“The baskets were filled will all kinds of goodies and useful items. From packs of popcorn, highlighter pens and a t-shirt, to notebooks, pens, bubbles and a lanyard key chain, you could see some other great edibles tucked inside as well.”
What marketing approach are you using to get back-to-school gift basket orders, or what’s keeping you from pursuing that market?
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