Do you send clients anniversary cards to mark the month they first ordered from you?
Your administrative records contain all the information you need to begin this campaign.
How does marketing your business through sending Happy Anniversary cards work?
1. Review all clients‘ names and look up the date of their first orders.
Place each name in month order so you know how many anniversary cards to prepare every month.
2. Choose a card with a straight-forward message.
“Thank you for your past purchases. Here’s a gift for you” is adequate.
3. Add the gift, which can range from a discount, dollar amount, credit off the next purchase, gift card, or an edible gift.
Retail stores have the option of including something that the customer brings to the store for redemption.
If you want to increase business, selling to those who’ve already purchased is the way to go. You’ll strengthen ties, expand through referrals, and wish yourself a happy anniversary every additional year you’re in business.
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