The Pride of NY program in New York State recently began soliciting farm owners who happen to make gift baskets so that a complete list of makers can be featured on a Web site promoting holiday baskets.
You can read the brief article here.
The program states that it’s looking for farmers, but they may also add your name to the list if you’re in New York.
For example, you make Welcome to New York, I Love New York, or Big Apple baskets made with products produced in the state. It makes sense for you to call or Email the contact person to learn if you qualify for a listing because these baskets feature New York products.
My point, for all of you no matter where you’re located, is to look beyond the limitations created by a few words (…looking to identify farmers, processors,…) and get yourself listed in as many places online and offline as possible.
You’ll reach prospects who are seemingly out of reach, turning them into loyal customers who refer their friends and family members.
I remember when Elaine Essary, owner of The Basket Bar, contacted me to see if she qualified for mention in The Gift Basket Design Book. I had certain stipulations for inclusion, and even though Elaine thought she may not qualify, she still contacted me.
Her story was so compelling that I decided to feature her. That’s what can happen when you’re passionate about succeeding no matter what barriers seem to be ahead.
Every U.S. state has a department of agriculture (even New Jersey, a state that tried to eliminate theirs). Visit your state’s department online to see if they will link to your site this holiday, especially if you create a gift basket with state-made products.
Is this an opportunity to sell more this season? Check for yourself.
No related posts.
{ 2 comments… read them below or add one }
This is a great idea. Thanks for sharing how states are populating their websites with info on basket makers in their areas.
Flora,
I bet that designers in some states and countries will be pleasantly surprised with the opportunities available through their state.
You never know what’s possible until you uncover the possibilities.