Adding products and embellishments that are exclusive to your gift baskets is a favorite of designers everywhere.
In case you’re not sure what’s meant by customization (the definition will soon be added to the dictionary), it’s when the outside product packaging includes your logo or a specific message for the gift basket’s occasion.
Customization might also be a design based on your region or state. Private label products are also part of this category.
Many of us enter the customizing phase by ordering personalized ribbon for a corporate customer. We get permission from the client to copy their logo onto ribbon, and the ribbon is added to all gifts made for them.
Personalizing may then move into customized labels placed on food packages and cellophane. But be careful. Too much custom stamping may be overkill for the receiver.
Part of your skill as a designer is to suggest, to your client, a blend of custom labeling and distinct products to create a thoughtful line of gifts and baskets.
You’ll find more information about private label products here as well as a special directory with manufacturers that help you with customization.
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