Are Customer Comments on Your Gift Basket Site?

October 22, 2008 · Filed Under Sales and Marketing, Web/Online Strategies

Think of me as a potential customer who’s considering buying from you.

Looking at your Web site, I read your wonderful personalized welcome message, and I also see a beautiful sample of gift baskets arranged on multiple pages separated by theme.

What I’m viewing is convincing me to click the order button for your Holiday Treats Tower design, but something’s missing.

I wonder what other people who’ve purchased this design think of it.

Did it look as great or even better than the picture when it arrived?

Were the products fresh and extraordinary in flavor?

Was the gift delivered on time and to the right rural address?

These are a sample of questions that may be going through prospects‘ minds when visiting your Web site, and many of these questions can be answered by clients who write you notes and Emails thanking you for a job well done.

If these comments are tucked away in a drawer or file cabinet, take them out, ask each client who wrote it for permission to post it, and begin adding them on Web site pages.

There’s no doubt that client comments act as magnets, attracting more business from people who are deciding whether or not to buy.

Here’s the comments page at GiftBasketBusiness.com. Each one is unsolicited and posted exactly as written. I know, from my statistics, that this page is visited frequently by prospects who want to know what other people think about the site.

In your case, comments will make your phone ring more often with sales from unexpected places.

Where are your customer comments? Start adding them on your Web site, and get ready for a revenue boost.

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