Seeing Fancifull Gift Baskets owners Terry and Wally August featured in yesterday’s Los Angeles Times brought back great memories of meeting them and touring their gorgeous shop, a fixture next to Paramount Studios.
Upon entering, I was mesmerized by large, lush designs created in bronze containers and customized baby strollers.
The administration area was to the left, and multiple shelves holding gourmet foods, gifts, and spa items was to the right.
Beyond the shelves, I saw four workers creating gift baskets to be delivered that day. The shop also housed a cooler for fresh flowers, and to the left, behind the administration area, was a huge storage room for finished gift baskets waiting for delivery.
Terry’s and Wally’s operation is well known and very successful, but it’s not immune to a drop in sales, and that’s the focus in the Los Angeles Times story. It’s a must read, and you’ll find it here along with a terrific picture (they’re both as down to earth as shown).
This makeover article provides them with tips to:
Note: The term advisory board was just added to the dictionary.
If you’re looking for a quick workspace makeover, this audio CD will help, and 101 marketing tips are found in this book, delivered fast by Email.
Be sure to have a pen and paper handy as you read this makeover, as it will surely help you brainstorm ideas to consider for your business.
If an expert came to your shop, what advice would you seek?
NOTICE: Until late December, I’ll feature articles more often here than the regular three times weekly schedule, as gift basket stories will become plentiful between now and the holidays.
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{ 2 comments… read them below or add one }
Thanks for sharing this story about Terry and Wally.
They are a great couple and very wise to seek ways to increase their sales. We all benefitted by learning that the key is marketing.
Flora,
I also enjoyed reading your thoughts about the story on your blog.
Help is available to us whether we make $5,000 or $5 million. It’s wise to find assistance before sales take a huge nosedive.