In 1989, after sitting nervously in the dentist’s chair, I thought that making a dental gift basket would be a winning design.
I’d find all types of items to help de-stress a person before or after the dentist appointment, and I’d put all of it in an oversized tooth replica.
“No one’s thought of that,” I said to myself. “Wow, it’s going to be a big seller!”
I woke up the next morning and realized why this gift basket wasn’t available.
First, no one wants to be reminded of the dentist. Second, a dental appointment doesn’t create a gift-giving need. Third, I was about to waste my money on a theme that, on second thought, had no merit.
This industry will positively flood your mind with all types of ideas. Some are great, and others won’t prove to be the income-producing design you envisioned.
In either case, it’s okay. As long as you continue to think of ideas for potential designs, you’re bound to uncover money-making opportunities.
Brainstorm your ideas on paper. Ask clients if there’s a need for what you want to create. Even if they say “yes,” think long and hard about the idea before you sink time and money into it.
I remember two women telling me early in my career that a child’s graduation gift would be popular (they were looking for such a gift at that time). I bought inventory, made the gift, and called the women to tell them it’s ready. They never purchased it.
Then there was my insurance agent, wanting 150 holiday-themed gifts for her clients. I purchased sample items, showed her the gift through an Emailed photo, and she ordered.
Creating sample themes can go either way. The main point is to not let one problem stop you from succeeding.
Most of all, stick with themes that keep customers coming back, the ones with items that easily transfer into other themes. Market your baskets, go after referrals, and keep brainstorming new and inventive ways to grow.
Here are two related articles written for your success:
I Want to Make Gift Baskets. Now What?
How to Sell Baskets Online
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