We all know how popular wine is as part of a gift basket, and we also know that many of us cannot legally include wine with our designs.
I thought about this as I read an article in New York’s Observer Today. Last week, the online paper featured a story about a winery that’s just hired a “new staff member with background in gift basket production.”
She’s now in charge of creating the winery’s gift baskets, and of course, the firm expects their gift basket sales to increase, especially in the fourth quarter.
You may not be able to buy wines, and perhaps that’s not what your customers prefer. However, you can expand your line by designing with crates and other containers that are often selected for wine inclusion.
Look at the above picture. It’s a prototype I created a few years ago for Total Wine. It includes the wine, breadsticks, and peanuts, a super-simple combination.
It’s very easy to create a crated design, so why not replace the wine with a sparkling cider or another beverage in a wine-type bottle?
This is not only easy to make and shrink wrap, it’s also easy to ship and easy to transport to the receiver’s front door.
What items are a good pairing with non-alcoholic beverages?
Wine-based containers aren’t just for alcohol. What do you think about this alternative?
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