How to Create In-Store Gift Basket Displays

December 5, 2008 · Filed Under Retail Store Ideas 

If you own a gift basket shop, you no doubt have set up numerous holiday gift basket displays throughout your store.

I just finished working with 12 retailers. Here’s are ideas I noted during the sessions.

  • Use a table covered with a holiday cloth to set the mood. Stores with extra room dare to be different by renting giant sleighs to position atop tables and filled with gift basket items.

  • Green, gold, silver, and red are display colors that attract attention and increase sales. Mix blue with silver if incorporating a Hanukkah theme and black, red, and green if offering Kwanzaa baskets for the December 26 to January 1 celebration.

  • For the general holiday, create 8-10 baskets of varied themes to give customers ideas on baskets for corporate giving, to say thank you, and to mail to out-of-town relatives. If room allows, also show a New Year’s theme to plant seeds in customers’ minds for end-of-year baskets.

  • Build gifts using baskets and containers such as fabric-covered boxes. Display gourmet treats, writing instruments, paperweights, kitchen accessories, and other appropriate selections.

  • Place signs in windows and throughout the store to attract customers to the gift basket area. Add a healthy dose of customer service, and reap the rewards of selling lots of merchandise this season.

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    My thanks to all of you who participated in the gift basket business contest. I truly appreciate your Email subscription to this blog and always welcome your feedback regarding content, ideas, and information.

    Congratulations go to:

    Grand Prize:
    Sophie McCormick
    Basket Buddies
    Ireland

    Second Prize:
    Wendy Simon
    It’s In The Basket
    Massachusetts

    Third Prize:
    Shawn Zielev
    Hamper Heaven
    United Kingdom

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    Related articles to learn, grow, and profit:

    1. How Do You Store Pre-Designed Baskets?
    2. Gift Basket Tips to Sell More During the Holidays
    3. How to Create A Gift Basket Club Program
    4. Make Time for Gift Basket Research
    5. How to Create an Online Signature that Promotes Your Business

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