How to Create In-Store Gift Basket Displays

If you own a gift basket shop, you no doubt have set up numerous holiday gift basket displays throughout your store.

I just finished working with 12 retailers. Here’s are ideas I noted during the sessions.

Use a table covered with a holiday cloth to set the mood. Stores with extra room dare to be different by renting giant sleighs to position atop tables and filled with gift basket items.

Green, gold, silver, and red are display colors that attract attention and increase sales. Mix blue with silver if incorporating a Hanukkah theme and black, red, and green if offering Kwanzaa baskets for the December 26 to January 1 celebration.

For the general holiday, create 8-10 baskets of varied themes to give customers ideas on baskets for corporate giving, to say thank you, and to mail to out-of-town relatives. If room allows, also show a New Year’s theme to plant seeds in customers’ minds for end-of-year baskets.

Build gifts using baskets and containers such as fabric-covered boxes. Display gourmet treats, writing instruments, paperweights, kitchen accessories, and other appropriate selections.

Place signs in windows and throughout the store to attract customers to the gift basket area. Add a healthy dose of customer service, and reap the rewards of selling lots of merchandise this season.

==========

My thanks to all of you who participated in the gift basket business contest. I truly appreciate your Email subscription to this blog and always welcome your feedback regarding content, ideas, and information.

Congratulations go to:

Grand Prize:
Sophie McCormick
Basket Buddies
Ireland

Second Prize:
Wendy Simon
It’s In The Basket
Massachusetts

Third Prize:
Shawn Zielev
Hamper Heaven
United Kingdom

If you enjoyed this post, make sure you subscribe to my RSS feed!