Lorie Obernauer of Apex Gift Foods encourages you to watch your numbers to boost business.
Be sure to review sales gained on a monthly basis throughout 2008 so you can plan on increasing revenue next year. The numbers will also reveal where to decrease expensive advertising in exchange for marketing campaigns that target loyal buyers.
Also, remind customers why buying from you is a better option than gift baskets from an unknown producer. You’ll find 10 reminder tips here to add to your marketing materials.
Marketing will also become crucial on the Web in 2009. If you’re brand new to Web sites or are updating a current one, the book Web Sites: How to Create, Promote, and Profit Online contains details to boost your search engine ranking and take advantage of selling through social media sites.
I wrote this book as a companion to the Web Sites for Retailers site and seminar, which I’ll conduct at trade shows in 2009, and to share my knowledge about good business practices on the Web.
A photo of this brand new book is above. Orders received before midnight on Tuesday will arrive before Christmas.
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