Yesterday, The Wall Street Journal reported that several retailers began adding gift-of-the-month clubs to their product line, and retailers that already have these clubs extended them with new options.
I’ve mentioned gift basket clubs in the past for several reasons.
1. The extension is manageable because you have inventory.
2. Holidays and seasonal changes help you to create each month’s offering.
3. Club examples are found in competing stores and online, so there’s no need to create this from scratch.
4. You’re not buying extra product; you’re using existing inventory. Why not offer a gift basket club option?
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A new designer asks if this is a good time to start selling gift baskets. My response is at Ask The Gift Basket Expert.
If you were starting over, would you choose today or wait until next year?
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