“Starting a gift basket business is easy. I’ll just buy some baskets are start selling.”
“I’m not going to worry about the money part. I’ll figure that out later.”
“It’s just a basket. How hard can it be?”
These three phrases are similar to what many people have to themselves before entering this business.
Then they learn that making gift baskets really is a business, not just a creative outlet.
Suddenly, all of the things that weren’t addressed that truly support the business come crashing down, forcing the fledgling designer to sell their inventory to all of us because they didn’t take this business seriously.
What back burner tasks am I talking about?
Even the separation of telephones is very important, and it’s also more affordable now that a cellular telephone can act as a business line. Still, some new designers answer with “Hello?” on their personal phone because they haven’t committed to the profession.
Persistence is also a critical part of this industry. If you allow one snafu to sour the belief that you can thrive, you’ll be out of this business very quickly and any other business you consider entering.
This past weekend’s activities were a major headache for me. I moved this site from one Web host to another. Everything failed. The site was a mess, and so was this blog. I was mentally in pain and finally walked away from the computer for several hours, putting the task of fixing all of the problems into technicians’ hands.
By Sunday morning, everything looked better. Things aren’t perfect, but the anguish is gone.
My example is the type of situation that will continue to happen in your business, and because of your own persistence, determination, and love for creating something that brings joy in happy and sorrowful times, you will persevere while others who didn’t take the business seriously will promptly go out of business the minute something doesn’t work the first time.
As problems occur, try to focus on the solution. Nothing’s easy, not even starting a gift basket business. But your enterprise will thrive because you know it’s not just a creative outlet – it’s the closest way to participate in life’s greatest joys through the gift-giving connection.
What major problem have you experienced that tested your commitment to this industry?
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