At first I thought this article about retailers under the threat of six months’ jail time for adding liquor to gift baskets was based in the U.S.
Then I saw the story is about Bangkok, Thailand merchants. Still, it’s an interesting story because it’s about our industry.
The fine shown for this offense, “up to 10,000 baht,” is the equivalent of $288.60 U.S. dollars.
I’ve yet to see a story about alcohol basket arrests in North America, but that doesn’t mean one hasn’t been published somewhere. There’s simply too much to lose, and at the same time, everything to gain when non-alcoholic alternatives are added.
Last year I discussed alcohol at Ask The Gift Basket Expert, and there were lots of comments from many of you.
Now that the holidays have passed, you’ll certainly see wonderful beverages and syrups at the upcoming trade shows. Aside from that, your mission is to check your inventory levels now to determine what you’ll buy and which products are must haves, maybes, and considerations.
I plan to return to posting trade show reports, as shown in this section, but this time they’ll be part of a special site I’ll launch early next month.
Did you learn anything about your customers this holiday season, whether about alcohol preferences or overall design appeal, that will extend your success in 2009?
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