Do You Promote Your Business Anniversary?

December 29, 2008 · Filed Under Business Building Basics

You often make wedding and retirement gift baskets to celebrate special occasions in other people’s lives.

What about your own business anniversary, the day or month that commemorates when you opened your doors and began sharing your creative talent?

Is that celebrated with clients who made this day possible?

This weekend I read a delightful story in TheDailyJournal.com about a gift basket retailer who just celebrated her first year in business by inviting clients to the party.

The article provides a small sketch of this chocolates and champagne event and also mentions that the owner spiced up the celebration with a gift basket giveaway. A photo of the owner and winner holding the gift basket are included in the story’s right column.

How to get press coverage for your events is explained in Getting Your Name in the News.

Organizing a party to celebrate your business anniversary benefits you in three ways. It:

1. Brings attention to your firm (this retailer received press coverage).
2. Shows client appreciation (how many businesses that you patronize have invited you to an anniversary party?).
3. Keeps your gift baskets firmly planted in clients’ minds (multiple sales, referral business, etc.).

This event might be catered by a neighboring deli or, if you’re on a budget, can be successful by serving snacks and drinks, as the above story proves.

How would you promote your gift basket business anniversary if you don’t own a retail store? I have ideas but would love to hear from those of you who’ve pulled this event together outside of your home-based workspace.

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