Gift Basket Competition – Are You Ready?

gift basket competition may be on its way to your town Lots of people have been downsized from the corporate world, and those people are looking for ways to continue feeding their families while searching for new jobs.

Some of these individuals will find employment, and others will start a business.

What will you do if one or more people in your city begin selling gift baskets? Are you prepared for the competition?

One designer client I spoke with recently is facing this situation, and she’s nervous.

“This company put an advertisement in the paper’s business section. How can I make sure my clients don’t buy from her?”

My answer:

Continue providing consistently great service.

Connect with clients on topics that benefit their businesses rather than only connect with them when marketing gift baskets.

Send clients personal greetings on birthdays, anniversaries, and holidays.

Most of all, find out what makes them happy, and send them information about that topic as often as possible.

Building a relationship around gift baskets and within clients’ personal lives will increase loyalty, and the competition will not be able to scale and wall you build with those clients.

If competitors begin showing up in print and at events, how will you react?

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