When you see a basket or container, especially one without a handle, what’s your first thought?
Some designers I know keep watch for these castoffs, which are often overlooked by designers who only buy traditional, handled baskets.
There are several design methods for these no-handle beauties that add sales appeal, especially in today’s economy, and the styling is simply a different way of thinking about the basket.
Customers prefer height. Anything with a tall configuration is considered more valuable than a shorter-styled basket made with the exact same items.
I showed some of these styles this past weekend at the Philadelphia Gift Show seminar. I displayed a baby basket made with a red tub and a design made in a wooden crate. Both were configured length wise rather than width wise. In other words, the gifts were tall, not wide.
Here’s an example of the crate I showed. In your mind, turn it so that the slats are vertical (up and down), and then place the gift items parallel to the slats. Now the gift is tall, the preferred value style for today’s customer.
Another option to make a tall gift is to find tall baskets, such as this one that’s traditionally for adding a beverage but does not have to include a bottle. There’s a handle on this option, providing the variety that may help you sell more.
Look at your baskets and think of positioning the ones that can be turned to reflect tall designs.
How might this option of making taller designs change your view about the gift baskets you’ve made in the past?
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