Is Your February Marketing Plan in Place?

gift baskets in other countries provide lessons for all of us Before a new year begins, I council everyone in the Golden Basket Club to document what they want to accomplish by the next year.

Then I work with each of them, breaking the year down into quarterly and monthly segments to achieve their goals.

Every designer in the club followed their January plan, and 96 percent of them met or exceeded their goals. The others didn’t realize that a problem in their region would keep them from maximizing sales, but that’s okay; they still fared well.

Now they, and the other club members, have adjusted their February marketing plans so that all of them know their objectives and how to proceed.

Is this the way you guide your business, or do you not plan and hope that sales will appear?

I’ve been on both sides of this scene – planning and not planning. Even if you’re not ready to create a yearly plan, looking at a month ahead of time and considering the potential for gift basket sales will lead you in the right direction.

How many customers will you call this week for Valentine’s Day gift basket orders?

How many clients that sent happy birthday gift baskets last year will receive birthday basket reminders?

Which corporate customers are planning a mid-year conference and need a nudge from you to add an expense line for appreciation gift baskets?

This is part of the planning process, and completing these tasks in February will keep your business in the black. That’s what the club I created helps you to map out so that at year’s end you see a big sales jump and potential for more.

Due to very popular demand, I’ll soon announce open membership into the Golden Basket Club. Stay tuned.

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