Ribbon was plentiful at the New York International Gift Fair, the show I attended yesterday, displayed in booths with familiar names and by suppliers I didn’t recognize.
Everything from organza in beautiful shades to intricate wired brocades tempted buyers to stop and feel the fabrics, and that included me.
Colors were as gorgeous for men’s gift baskets as it was for women’s. All of it reminded me of what Sarah Botchick of Pioneer Wholesale Co. said last month about focusing on ribbon and not so much on the basket. Looking at what’s available for spring and summer, Sarah’s suggestion is right on target.
Before you turn yourself loose on ribbon at an upcoming trade show, be sure to:
The only reason I resisted buying a dozen spools is because I checked what I have in stock before arriving at the show.
I’m in favor of lean inventory that sells quickly because I understand what my clients prefer. That’s my plan for everything, including ribbon. Perhaps this same focus will benefit you, too.
You’ll find two New York International Gift Fair show report links on this page and more information about ribbon and bows here.
What plans have you made to buy new ribbon, or do you currently have enough available for spring and summer?
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