A man who forgets a loved one’s birthday feels remorse and wants to be forgiven for his memory lapse.
A businessperson puts an embarrassing comment about a client on his Facebook page, which is found by that client, and now must apologize with something more than words.
A woman learns that a long-time friend has passed away and desires to console grieving family members.
Do these situations remind you of what customers explain by phone when they call to place orders?
They’re all searching for a way to impress, apologize, show appreciation, give thanks, or renew faith. That’s what you sell, not gift baskets.
I’ve talked about these situations to you before in September and again in December, and in this new year, it deserves mention again.
Look at the promotional messages written on your Web site, postcards, and business cards. Do the words get prospects and clients thinking about their everyday lives?
Think about how you talk about your business at networking events. When a person asks what you do, is your message conveyed with emotions in mind, or do you say you make gift baskets?
Re-positioning your business in this manner will attract more interest and sales. When emotion is part of the conversation, people can relate to what you really do, how you connect businesses, and why your service is important.
This same focus is true whether you sell all-food baskets or all-gift baskets, as I explained to a designer in a new question at Ask The Gift Basket Expert.
Best of all, people will stop seeing you as a gift basket maker and start calling you to make their personal and professional lives more memorable. All because you do not sell gift baskets.
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