1-800-Flowers.com recently announced their 2008 fourth quarter revenue. Here’s what they reported about their gift and gourmet basket sales.
“Gourmet Food and Gift Baskets: Revenues increased 28.3 percent to $141.9 million compared with $110.6 million in the prior year period.”
There’s more information here, which I encourage you to read, as this is a company to model and competitor to watch.
The data brings up one question: have you tracked your revenue changes between 2007 and 2008?
My financial software provides info on every detail I want and some I never knew existed, and if you use the same software I use, you know what I’m talking about.
I print some of the charts, placing it into a financial binder for quick review anytime I need to see the details.
There’s more to your financial charts than just seeing which quarters were higher than others. Also look for:
Looking at your data, what information did you uncover between 2007 and 2008 that was surprising or distressing, and how do you plan to capitalize on it or make changes for the better?
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Hey Shirley!
Catching up on the blogs and I have a question on this one. I also use QB- aggressively. But how do YOU determine which baskets give you the best ROI? For me, each basket is a collection of other products.
Hi Lise,
For me, the way to determine which baskets give you the best ROI (return on investment) is to document each gift basket sale by category. So, your Puttin’ on the Ritz basket is sold by name, entered into Quickbooks by name, and then your search/find tools show which gift basket sells most often.
Do you enter your sales by design name?