Do you live in one of the seven worst U.S. states to start a business?
U.S. News and World Report announced this week which states are said to be bad for business and reasons why.
You can find out here which states made it to the bottom.
Why does it seem that strange and disheartening things make it to the top of the news pile? Sometimes it seems that the only way you can make the news is if someone decides to sue.
Can you see the headline?
Baskets of Trouble for Gift Owner
Here’s a better one.
Basket Case Goes to Court
The CD, Legal Tips to Keep Your Company Out of Court, covers lots of the basics to stay on the right side of the law. Buy it as an investment for business longevity.
Thankfully, court-based stories about gift baskets aren’t top news stories, except where politicians buy our goods without getting approval from local governments. Let’s hope it stays that way.
If you live in one of the so-called worst states for business, you can turn this designation into a publicity opportunity. It will take some writing on your part, but from my experience, it’s worth the time.
1. Write a brief response to U.S. News & World Report’s editor explaining how your state has benefited you as a business owner.
2. Write a commentary for submission in your local newspaper’s opinion column, citing the article and why you feel that the “worse for business” designation is unworthy of the state.
I searched the listing for my state. It’s not there. If it were, I’d have fired off a letter before suggesting you do so.
These letters boost your state and community standing as a business owner, and with that often comes the potential for business from people who read your name, business name, and city at the end of each editorial (remember to add that information, too.).
If you live in one of the “worst for business states,” or if you did live in one, how would you seek to change U.S. News & World Report’s mind and get yourself publicity at the same time?
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