Changing Your Business from Ordinary to Extraordinary

by Shirley George Frazier on February 6, 2009

this year turn your gift basket business into an extraordinary enterpriseParticipating in the gift basket industry since 1990 makes me keenly aware of what separates designers who know how to maintain a constant flow of orders and customers from designers who liquidate their inventory because they don’t understand what motivates prospects to buy.

I knew, at the beginning of my business, that it would take more than great gifts and a smile to connect with buyers. I started with good basics. However, I had to learn how to:

  • Uncover sales opportunities that weren’t easily visible.
  • Find knowledgeable people, through bartering, who lessened my mundane workload so I could concentrate on designing and selling.
  • Create a system that introduced prospects to the benefits of buying from me and quickly turn them into clients and a referral network.
  • It wasn’t easy, but once I understood all of the steps to create a regular stream if sales, I repeated the process over and over and refined the steps to make everything work like a well-oiled machine.

    Is that the way you’ve structured your gift basket business?

    I remember floundering, wishing that sales would miraculously appear, when deep in my heart I knew that I was doing nothing to make sales happen.

    Working for someone else and raising a family also seemed to be a burden, but after setting up my business for success, I realized that blaming them for my inability to make money was wrong.

    The problem was all mine, and if I didn’t learn how to run my business, with all of the other “stuff” in my life, I’d quickly be out of business.

    Some of what I developed is documented in How to Start a Home-Based Gift Basket Business. The larger parts of the system reside in the Golden Basket Club, which I promised last week to introduce to you.

    I’ve worked with several designers throughout the U.S. who’ve mastered the club’s techniques and are now smiling when they see their sales charts rather than wondering when the knot in their stomach would ever disappear.

    That’s what I want for all of you if that knot constantly reminds you it’s there.

    Take a look at what the Golden Basket Club offers. I’d love to know, through your comments, what looks beneficial and what, for you, is missing. Perhaps it’s not really missing and part of the process that’s not revealed.

    The Club is available to you, during this initial introduction, on a monthly trial basis. It’s how I appreciate joining membership groups, and my hope is that it’s beneficial for you, too.

    I truly believe that this is the year for positive action to turn ordinary businesses into extraordinary enterprises, and the Golden Basket Club is my way of assisting you in creating a rich and rewarding lifestyle through a business you’re more passionate about each day.

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