What’s Your Favorite Enhancement?
Last week, just before I conducted a gift basket seminar at a garden industry conference, two attendees approached the stage and began admiring the enhancements added between and around the displayed baskets.
The faux dragonflies, birds, and pinwheels were every-day ornaments, at least to me, but I began to realize that not everyone sees these types of items the same way I do.
That got me wondering — how often do customers point out how beautiful the enhancements are in your gift baskets — or is there something else (container, contents, etc.) that they focus on?
I admit that some of my enhancements are purchased at retail craft stores, but most are ordered at New York International Gift Fair where discounts and other incentives are plentiful.
Perhaps you include enhancements in your gift baskets but not many due to cost. I understand. There are times when these picks can cost just as much as a package of cookies or soup. But thankfully, I have noticed a recent reduction in prices. Perhaps you have, too.
Designers I work with usually add no more than three enhancements, which includes picks, floral greenery, and miniature bows. Star spray, shown in the above photo and featured in The Gift Basket Design Book, is also popular.
What types of enhancements thrill your clients?
Related articles to learn, grow, and profit:
- What’s Your Favorite Gift Basket Enhancement?
- Elegant Enhancements Add Class and Style
- What’s Your Favorite Inner Basket Material?
- What’s the Profit Margin on Your Gift Baskets?
- Gift Basket Week in Review
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3 Responses to “What’s Your Favorite Enhancement?”
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Lorie,
I’m so glad to read that flowering bushes and other floral enhancements are available at Apex Gift Foods.
You’re so right about the option of cutting the greens apart for maximum distribution and savings. It took a while for me to realize I didn’t have to use an enhancement “as is.”
The bow and a greeting card are the best.
Mireya,
I’ve never thought about a greeting card as part of the enhancements, but it makes sense.
A message within a card definitely enhances the presentation.