How to Establish a Realtor Relationship

February 25, 2009 · Filed Under Competition, Gift Basket Themes 

sell your gift baskets to real estate agentsOne of the my favorite cable television shows is House Hunters. It’s part of the HGTV (Home & Garden Television) lineup and features a person or family searching for a new home.

As a viewer, you get to tour the inside and outside of homes throughout the U.S., all from the comfort of your seat.

House Hunters International is also a favorite. It’s the same premise as the U.S. version, touring you through homes in Spain, Italy, France, the Caribbean, and other lands.

Some homes are breathtaking inside and out. Some are perched on a hill so that a full view of the landscape or ocean are positioned perfectly through a window or back porch.

The person or family searching for a home is guided by a real estate agent, and after looking at three homes, the realtor writes an offer for the chosen home. You then see the new home owner inside of their residence months after possession, happy as can be in the new surroundings.

At the conclusion of each segment, I want to see one of your gift baskets in the real estate agent’s hands, welcoming the owners to their new home. The potential to make this come true in your business exists.

Yesterday, I talked about how the media’s mission is to focus on the negative. This is also true about problems in the housing industry. But contrary to what the media says, realtors are still selling homes and earning commissions.

It’s your goal to network with them, develop relationships, and convince them to buy a quantity of gift baskets from you each month that coincides with the average number of homes they sell each month.

Developing a relationship entails:

  • Knowing where they “hang out” and being there to meet them
  • Attending events where business people gather monthly or quarterly
  • Asking contacts for leads and to introduce you to realtors they know

    • Adding real estate agents to your client list is a goal you can achieve.

    Someone is house hunting right now. What steps will you take to make sure that your gift basket welcomes them when the paperwork is signed?

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