During my recent trips to speak at Philadelphia and Virginia trade shows, I learned from designers attending the seminars that they’re catering to more men than they have in the past, men who are giving gift baskets and receiving them, too.
You’ll find a success tip on designing for men here.
I was glad to hear the news, but I still see men walking out of wholesale clubs with gift baskets in hand. When I see this I often walk over to these men, introduce myself, and ask why a gift basket was bought here versus from a professional designer. I hear that it’s due to:
The first answer is a reason you cannot change, but you can conquer the second and third response. Father’s Day is seasonal, and it’s not too early to start planning now.
What methods have you planned to get more men to buy? I know of three that instantly get them buying, methods that Golden Basket Club members will soon begin practicing. Can you guess what they are?
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