After attending yesterday’s Search Engine Strategies conference at New York City’s Hilton Hotel, I walked a few blocks east to visit a high-end chocolate shop at Rockefeller Center.
My daughter told me about the shop, which is famous for its French-inspired confections.
As I chose my chocolates and sampled a truffle, I saw a collection of Easter baskets on display.
One method of cellophane closure mirrored the style we’ve mastered. The cello was cinched at the top with a bow wrapped in place.
Another method was quite different. The cellophane was cinched on either side of the basket so that fans were created on the sides rather than the top. In other words, the basket closure resembled a piece of individually-wrapped candy, similar to the above photo.
Click here for cellophane wrapping tips that are traditional for gift baskets.
Have you seen this type of wrapping in stores, or have you tried this yourself? I never considered this, and until seeing it, didn’t think it would look attractive, but it was cute because the design was festive and colorful.
What do you think about this styling?
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{ 2 comments… read them below or add one }
This is certainly an unexpected look that I’ve never seen before either. I think I’ll try it when I’m designing some oval shaped or round containers. Also, since there are two closure areas, curling ribbons on each end would probably look better than two bows.
Thanks Shirley for always giving us new things to think about with our designs.
Consuela
Consuela,
This styling idea that you’ll try on some of your designs may be a big hit, and thankfully, it won’t be difficult to change quickly if customers ask for the traditional method.
Sales of this unusual styling may have your cash register ringing and you stating, “Ooh la la!”