Are Some of Your Designs Out of the Basket?

by Shirley George Frazier on April 17, 2009

emotion is what sells gift basketsI’ve been asked by a long-time client to make some support staff gifts that don’t include baskets.

These creations are relatively easy to make, and I bet you feel the same about the non-basket gifts you create.

In my gift basket classes, I often tell new business owners that we are more than gift basket designers.

We are gift solution specialists.

That designation lets customers know that you are to be called when they require any type of gift, not just the ones housed in baskets.

My no-basket gifts are made with three items. Two are foods and one is a memorable gift.

How many items are included in your non-basket gifts?

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{ 2 comments… read them below or add one }

Mireya Pizarro April 17, 2009 at 10:53 am

Yes most of my designs are not in the basket. I think that a unique container is much more creative and personal. Clients are more liekly to use a vase rather than a boring basket.

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Shirley George Frazier April 17, 2009 at 4:21 pm

Non-basket containers are also what I chose as vessels when starting my business.

I did so, as you have Mireya, to set my designs apart from others in my location, even if not many in the area were making gift baskets.

That decision paid off for me in terms of promotion and originality.

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