Substitutes Often Get the Sale
Starting a gift basket business may seem a bit rocky at the beginning. Understanding what clients want and satisfying them isn’t always easy.
I found this to be true when I started.
What worked for me to get sales going was to offer alternatives to what clients said they wanted.
For example, one prospect asked me for Girl Scout Cookies, but I had no access to them (and neither did anyone else) because the cookies were out of season.
Instead, I offered the alternative of thin mint cookies that I had in stock. Although they weren’t in Girl Scout packaging, the prospect accepted my suggestion, and with that, the prospect official became a client.
My suggestion to you is to keep alternatives in mind each time a person requests something you don’t stock, and also remember that even experienced designers don’t always have every requested item. It’s impossible.
When you focus on offering alternatives, you’ll make more sales and satisfy clients just as if you have exactly what they want.
Related articles to learn, grow, and profit:
- Three Reasons Why Not Getting the Sale May Be a Good Thing
- Spa Gift Baskets Sell Fast on Valentine’s Day
- How My First Corporate Sale Failed
- Do You Charge Tax on Gift Baskets?
- Do You Discount Sale Items?
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2 Responses to “Substitutes Often Get the Sale”
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Like this idea. Thanks for the reminder.
Mireya,
I’m glad to share this idea with you and everyone.
When we talk with customers, it’s easy to get off track, trying to fit what we have to their exact specifications.
We tend to forget that customers can be influenced to visualize our products as a fit into what their consider to be “the perfect gift basket.”
It takes time to get into this mindset, but with practice, it gets easier.