My most-profitable year for making Mother’s Day gift baskets was three years ago.
An insurance company ordered 1,380 baskets, one for each woman working at the headquarters location.
This mega order took a lot of organization, and the sales contract ensured that the deal would be smooth from end to end.
Outside of one heart-stopping moment, that year’s Mother’s Day was a happy event for each of the working moms and me.
The keys to making sure that you’re prepared for this special day lies in three areas.
1. Contacting everyone in your client database, as each has someone in their life who is a candidate for a gift.
2. Deciding which of your in-stock merchandise is appropriate and what must be purchased as soon as possible.
3. Collaborating with restaurants and other facilities that will host Mother’s Day events to offer your baskets as incentives.
What are your plans to ensure that many moms are happy and lots of sales are captured?
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