How One Designer Profits $10 at a Time

by Shirley George Frazier on May 6, 2009

gift baskets sell at all pricesCan you make a living making $10 gift baskets more often than making $100 baskets? One designer devised her own formula for success with this model.

She told me about how she tried to sell the more-expensive designs but was not successful.

People in her region like what she makes, but their everyday needs don’t include larger gifts.

That’s when she decided to change her business structure.

Now her entire brochure and Web site promotes $10 and $15 baskets. You’ll see some sample brochures on this page.

She says the corporations are big buyers, ordering 200 at a time because it’s in their budgets.

This designer is a long-time subscriber to my newsletter but recently decided to contact me after ordering the 10 for $10 gift basket ideas catalog I offered in a recent issue.

Is there a certain price point that sells for you more often than other gift basket sizes?

Click this link to learn more about pricing nested baskets.

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