Who Sells Gift Baskets on Street Corners?
May 11, 2009 · Filed Under Sales and Marketing
Friday, before Mother’s Day, I passed an outdoor stand filled with gift baskets positioned on two tables and placed on the ground.
It’s not a marketing tactic I suggest in 101 Ways to Market Gift Baskets, because products sitting on a surface where people walk doesn’t seem to be very sanitary, especially since these baskets contained food.
In the past, we’ve talked about gift baskets being sold in this way.
Some of you have told me about what you see in your communities, and this time I saw a display in my city.
What would convince you that marketing in this manner is the best way to get sales?
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I have seen this alot in my area. The prices where low and the quality of the prioducts was cheap. I would have to say that the marketing is in the right place but I doubt the vendors made serious money. This is not good marketing.
I agree, Mireya.
It seems that those who sell gift baskets in this manner are merely dabbling, and at the same time they are introducing people to gift baskets, people who hadn’t considered buying them before.
That can be good news for us, as those prospects will want quality gift baskets in the future.