How Do You Watch Your Back?

by Shirley George Frazier on May 13, 2009

do not take your eyes off the competitionCompetition appears online and in your community as quickly as you blink. Take your eyes off this part of your business, and here’s what may happen:

1. The corner drug store displays baskets in the store window supplied to them by a home-based business you didn’t know existed.

2. The business section of the local newspaper publishes a feature article about another designer.

3. A search of gift basket companies in your area reveals that another firm is always listed above yours.

Solving this maddening problem are part of the Golden Basket Club‘s benefits.

What are the ways you convince buyers to come to you rather than go to the competition?

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