While recording chapter 6 of How to Start a Home-Based Gift Basket Business, I was reminded of my first big sale of the summer.
It was through a referral at a networking event. The person I met there told me about a big retreat planned by one of the major employers in my area. Luckily, someone who worked at the firm was at the same event.
I spoke with her, found out who was in charge of the retreat, and promptly contacted him the next morning.
It took two calls and two presentations to get the order. 700 gift baskets were delivered to the retreat’s facility about 10 miles from my office. I became overly emotional twice during the project – once when I got the account, and the second time was when I received the final payment on delivery.
I didn’t stop there. Before completing the order, I used that account to promote myself to other companies so that my summer sales would grow and continue to increase through the rest of the year.
What’s your plan for capturing summer sales?
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