In 1989, while sitting down for lunch during a break at the Washington Gift Show, two women who sat with me at a table asked me this exact question.
I talk about this moment in time in The Gift Basket Design Book.
Their question made me think long and hard about how I was going to move my product from the workspace to customers’ hands. How would I accomplish this?
My response was based on the promotional opportunities available in ’89, and the Internet was not yet on the radar. From the response, I wrote a rough draft of my marketing plan on the train back home that evening.
The plan helped me determine how to get my gift baskets into the hands of entertainers, politicians, and to a wide audience who watched my guest appearances on The Food Network.
This is why I offer marketing plan help, which is explained on this page. If you don’t have a roadmap to success, it’s pretty tough to get there, and chances are in your favor that you won’t reach your destination.
Your plan is more than just words on paper. It’s a blueprint to take you from thought to action and accomplishment. A review of your plan by me will prove that.
No related posts.
