One of my good friends is a regular gift basket receiver because of the support she provides to people in her industry.
This lady recently Emailed me to ask:
“I’ve had a beautiful gift basket on my mantle for three years. Is it okay to open it now and eat the contents?”
My immediate reply was, “You can open the gift basket and begin enjoying the non-edible products, but don’t you dare eat any of the snacks.”
She Emailed me back saying that she can understand why eating any of the items now would be hazardous to her health.
She also said that she was surprised to see no labeling from the gift basket designer related to the general expiration date.
You may think that gift basket recipients, especially the ones that are adults, automatically know that anything in a gift basket not eaten within a certain period of time is no longer consumable, but they don’t know.
Long ago, I created a label placed in an area of the basket that immediately alerted receivers about the perishable items.
Last week, I talked about business insurance, and this is one of the reasons why insurance is critical to your longevity. People might eat something they’ve saved for a very long time.
What type of labeling do you add to your gift baskets to alert customers and recipients about product expiration?
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