Do You Market Gift Baskets While Driving?

June 22, 2009 · Filed Under Sales and Marketing 

how do you advertise gift baskets while you driveI was in my car on Saturday when I noticed a gift basket business delivery van in front of me.

The writing on the back of the van said, “Follow me to The Gift Basket Kase,” and included the company’s telephone number.

I smiled broadly because I’d never seen the van in the past, but then I realized what was missing from the information. There was no Web site address.

The van began exiting the highway, and I was able to see its side panel. No Web site address was shown there either.

Several marketing methods that works consistently for gift basket designers worldwide are included in 101 Ways to Market Gift Baskets.

Does your delivery vehicle, whether a personalized van or car, include all of the methods customers can contact you so they can choose how to order?

While driving, your Web site address may be easier to remember than the phone number. The more options you give prospects to contact you, the better.

How do you advertise your gift baskets to people driving next to you?

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