The summer season is a vibrant time for your business, but only if you believe that it is and treat this as a time for planting, building, and succeeding in the coming months.
Here are three things that veteran gift basket retailers are doing right now to guarantee higher profits.
1. Reviewing old design photographs to remind themselves of techniques that have worked in the past and can be revived in fall and winter.
2. Contacting customers by postcard and through other direct marketing methods,
telling them what they’re finding at trade shows that will wow their customers.
3. Sending small tokens of thanks and appreciation for past purchases, whether it’s items found in inventory or specialized packages of M&M’s with their gift basket logo on the candies.
My marketing campaigns are underway now, especially since many people I’ve met at recent events are interested in distributing gift baskets to their customers.
These people include presidents and directors of agencies, public relations officers at non-profit organizations, and sales vice presidents of pharmaceutical firms.
This is the time to get your business ready now for big sales ahead.
Which designs are you creating, and what marketing products will you mail?
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Thanks Shirley. There are so many things we can doing now to prepare for the upcoming, busy Fall and Holiday season. I think that the summer is a perfect time to meet with staff to discuss ways to make things run more smoothly during the balance of the year. These discussions can focus on order taking and processing, shipping, handling phone orders, as well as a review of products that will be featured.
Hi Lorie,
Preparation for future sales is vitally important, as we know and as savvy designers who read this blog also know.
Sales cannot be generated without it, so the more all of us plan for our success, the more profits we’ll all generate.