How to Turn a Dentist Visit into Gift Basket Sales
My dentist called me a few years back to say that a patient, an executive at a New York music station, needed 250 gift baskets for a CD launch.
The dentist recommended me to the executive and gave me his telephone number for follow-up.
Why was I recommended? When I started my gift basket business, I told the dentist about my plans.
He and the hygienist ask me about business whenever I visit because I make sure that directly after each cleaning, the conversation changes to promote what I do.
I truly believe in selling to those who provide me with services or at least reminding them about my business to encourage sales and referrals. That’s why I suggest you do the same in your circle of business and personal service providers.
At the end of your next dental appointment, tell your dentist and the receptionist, assistant, waiting room patients and whoever else is in the area, that your gift baskets open doors that once seemed shut, repair problematic relationships, increase sales, and make life’s bumps easier to manage.
I gained new sales because I dared to mix a dentist’s visit with business promotion, and it was worth a big smile.
How have you captured sales from people who provide you with service?
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