Make Plush a Part of Your Product Line

by Shirley George Frazier on August 14, 2009

bearbasketThe first time I saw a stuffed shark peeking above an open can’s rim, I knew that plush animals would become part of my gift basket designs.

The shark was displayed at a trade show and was perfect for a corporate gift created for an attorney. Its appearance showed that it had bit through the can which was wrapped with a label stating “Canned Shark.”

I immediately wrote an order for canned sharks, bears, moose and other assorted animals.

Most of these plush pets sold well, and I was lucky because I didn’t determine ahead of time which animals would be paired with specific designs (this is a project I encourage you to complete before buying any product).

One reason why plush is a great staple is that it doesn’t expire. Other reasons include the ease of placing them in baby baskets, Valentine’s Day themes, and men’s baskets. That covers a lot of ground and ensures turnover and profitability.

Which types of plush animals sell quickly for you?

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