When Flora Morris Brown of GiftBasketBusinessWorld.com and I toured a commercial district in Los Angeles several years ago for the “Where Did You Get That?” report, we found a baby products retailer where the women employees were making bows.
Their bowmaking style was quite different than anything we’d ever seen, and Flora and I continued asking them questions about merchandise and looking around the store while watching the bowmaking in action.
We stayed in the store until we were both sure that we could duplicate the bowmaking technique they inadvertently taught us.
The same thing happened for me in a high-end supermarket just 20 minutes away from my office. It’s a specialty shop where gift baskets are made every day in a section where you can see the basket design and bowmaking through clear plexiglass that keeps the shred and other supplies from escaping while the basket designs are created.
I often stop shopping close to the design section to see what’s happening and if there are any pointers I can pick up.
A time will never come when I’m so sure of my own techniques that I won’t stop to watch someone else in action, as other gift basket-making styles provide new ideas and insights into how another designer enhances the gifts they create. My hope is that you treat your business in the same manner.
Is there a place in your region where you have the ability to watch bowmaking while shopping? There are bowmaking tutorials available online, but why stop there when you can get an up close and personal demonstration practically in your own backyard?
You’ll find more information about ribbons and bows on this page.
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